A short YouTube segment (speaker: Mark Simpson) advising vacation-rental owners/managers to collect reviews on Google Business Listing (Google Vacation Rental) to increase online visibility, build a brand, and improve placement in Google’s map pack. He recommends asking guests to review on Google as soon as you have access to Google Vacation Rental.
If you want to get more visibility and to build a brand, then you are going to need to get reviews. And I don't mean just get reviews on Airbnb, as in get reviews on Google. Google Business Listing, which is free, is a very effective tool in getting your business visible online and on the search engines. I would start to get people to review you on Google as soon as possible, as soon as you've got the ability to have access to Google Vacation Rental. Why? If somebody comes into your local area and types in Recommended Rental Company or Recommended Property Management Company, for example, your reviews will be on the Google Business Listing. So it's not hiding on Airbnb, it's on the Google Business Listing on your Google Vacation site. And that means that the more you get, the more visible you'll become in that map pack.
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