This content was created by Mark Simpson. This content was uploaded by Mark Simpson. This is a YouTube video titled "Why Should I Do My Direct Online Marketing?" featuring Mark Simpson discussing the importance of direct booking marketing over relying solely on platforms like Airbnb and Booking.com, especially as the industry becomes more competitive in 2022 and beyond.
Why should I do my direct booking marketing when I can just put it on Airbnb and booking.com and they will market the property for me? Maybe in 2019, you could do that. Maybe in 2018, maybe in 2017 or 2016. But as we move into 2022, we're going to go into 2023. There are so many people who are coming into this industry. So if you're just going to go in that, that sort of method and sort of mindset, then guess what? You're going to spend as much time making sure that Your listing on booking.com or Airbnb is going to be visible. Airbnb will not do your marketing for you. Someone will come onto your Airbnb and your location. And if you're on page two, guess what? You're not going to get seen.
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