Mark Simpson argues that luxury hospitality hosts should invest in quality mattresses, linens, and furniture instead of buying cheap. Better furnishings let you charge higher nightly rates, earn better guest reviews, and maintain premium pricing long-term.
Many hosts, unfortunately, just look at one thing when setting up, and that is just the cost for these units. And they're often just trying to get the, you know, the lowest price, the secondhand items or things like that.
Setting up a property is expensive. You know, we don't take that lightly. But what we've seen is that it really does pay off. Not only can you charge more per night based on the amenities in your home, the quality of the products or the furniture, the mattresses, the linens, et cetera, it's going to go back into your reviews, right? The last thing you want is, you know, the host was great, but the mattress was so uncomfortable or, you know, the linens were ripped or stained. So again, it goes into you can charge more. You'll get better reviews. So then you're also able to continue to charge more.
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