Short clip from Mark Simpson (YouTube) advising property hosts to build and maintain a guest database immediately. He explains that platforms like Airbnb and Booking.com withhold real guest email addresses because that data is valuable and used to drive rebookings; hosts should 'fight fire with fire' and obtain guests' emails to retain direct bookings.
And the thing that everybody needs to be doing is you need to be building a guest database as soon as possible. There's a reason why booking.com Airbnb, they don't share the email address with you, the real email address, because it's data, okay? And data is one of the most valuable commodities that there is out there. And Airbnb and booking.com don't want to share their email because they want to email those people and make sure that they rebook by booking.com so what you need to do, you need to fight fire with fire and get their email address.
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