Mark Simpson explains flexcation: travelers extending trips into fall and winter months because remote work and flexible schooling let them travel outside traditional peak seasons. Hospitality operators should check their own booking data instead of assuming a shoulder-season slump, then adjust pricing and marketing to match actual demand patterns.
Having a blast gonna get it on the Bruce Lee podcast Bruce Lee like Bruce Lee Cause it's so hard and the tea is loose leaf Licking up those rhymes don't write it, just do it loosely if you want my respect you'll better butt direct mmm. Here are the words in the podcast. That's what comes next.
Hello, my name is Mark Simpson and I give hosts just like you the tools, the tactics, the training and the confidence to go and get more direct bookings. And in today's lesson, I want to talk to you about something that got really popular in 2020 and so many people missed out on. It's called flexcation. There seems to be a cation for everything nowadays. But flexcation is basically what was happening is that the normal summer season was being extended with lockdowns and schools being closed or schools being able to allow their students to work from home. What you were finding that at the same time families and parents were also working from home as well. So what they were looking to do instead of trying to get away, maybe in the summer when the rates were really high, they were hanging on and they were going in September, in October, sometimes even in November. Obviously this is depends on restrictions were in your area, in your part of the world. So I wonder, and you might be able to wonder as well and plot and plan for this year, will that be the same? Will schools be a little bit more lenient with attendance? Will they be able to do lessons from home? Is this going to be the new future? Is this the new normal? There's already going to be a large majority of the adult population who are workers who will never go back to the office. This is why the work cation is a real big industry now. But can you be also be looking at your calendar and that normal sort of summer season or the school holiday season, will it be extended? So again, when it comes to your marketing and looking at your customer avatar, don't just assume that September 6th, say or September 10th, the kids are back at school and then you're going to find, you know, baby boomers, generation, etc. Coming to stay. Look at your data, look at what's happening, look at your inquiries and make a decision based on that. You know, your data and the science that is there for you never lies, you know, we can only assume is the worst thing that you could do. So look at the data, look at the inquiries coming in and if you start to notice it, look at your market and look at your social media, look at your rates as well, because again, you may be thinking right, well 15th of September, 20th of September, maybe the end of September, early October, I'm going to drop my rates really low down because we're not going to have as many busy time. But could it be that with everything that's gone on what you assume is going to be a slump, the shoulder season as we like to call it, is actually going to be a busy one. So this is why it's really, really important. Make sure you go and get a pricing software tool, dynamic pricing set up for your business. This will keep it all updated and based off facts. Wheelhouse, in my opinion is the best one this year. Booster.co.uk wheel but there are others as well, so bear that in mind. Look at the data, look at the inquiries that are coming in and make your decision based off of that. So that's today's lesson. Flexcation. Go and Google it. Go check it out to find out more about it. As a There's a cool couple of articles that I discovered while doing my research for this and I will try my best to remember to put it in the show notes. But if not just Google Flexation. If this is your first time that you have checked out one of these podcasts, go to boostlypodcast.com or booster.co.uk podcast you can find a full back catalog. Check out some of the amazing guests that we've had over the over the years we've done more than 150 podcasts now over a hundred thousand Dallas downloads. We've been recently rated one of the the number one actually rated hospitality podcast in the world which is fantastic. So I'm really proud and honored for that. This month we've got some big news in the world of Boostly websites. We are going to be getting rid removing the boostly DIY from our portfolio. We are going to be focusing on boostly done for you and boostly onepage. So this is the last month, April 2021. If you want a website and for only 399 pounds then this is the best time to go and do it. Go and find out more by going to boostlywebsite.com we are very soon going to be announcing some massive changes, massive improvements that is going to revolutionize websites for the world of hospitality. And it starts today. So go and check it out if you want to jump in now. Be an early adopter before it disappears. Go to boostlywebsite.com or or to even better to book in a call Boostly B O o s T-L-Y.co.uk WC I'll be back tomorrow. Thanks for tuning in.
Well, having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee? Cause it's so hard and the tea is loose leaf Making up those rhymes don't write it, just do it loosely.
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