A short YouTube clip (Mark Simpson) advising marketers to avoid assumptions about customer behavior (e.g., school dates altering demographics) and instead rely on actual data—customer inquiries, market signals, social media, and rates—to make decisions. The speaker emphasizes that data-driven decisions are preferable to guessing.
When it comes to your marketing and looking at your customer avatar, don't just assume that September 6th, say, or September 10th, the kids are back at school and then you're going to find, you know, baby boomers, generation, etc, coming to stay. Look at your data, look at what's happening, look at your inquiries and make a decision based on that. You know, your data and the science that is there for you never lies. You know, we can only assume is the worst thing that you could do. So look at the data, look at the inquiries coming in and and if you start to notice it, look at your market and look at your social media, look at your rates as well.
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