Mark Simpson explains why email beats other channels for getting guests to rebook. People who've already stayed with you know and trust you, they've paid before, and they're far more likely to come back. Staying visible in their inbox keeps you top-of-mind.
Now, the reason, again, why email is important because you are able to have a direct communication with the person that you're speaking to. Now, the main tactic that I'm saying here is that these guests will have already stayed with you, so they know, like, love and trust you already. So when you're emailing somebody who's already stayed with you, who's already given you money, it's so much easier than if they've never stayed with you before. Okay. And again, if you want to have a guest come back and stay with you in the future, so say that you're in a destination, you're in a place where people repeat guest book back. What's the most important way to get in contact with them is to making sure that you are visible and at your top of mind.
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