Why You Need To Become Your Local Brand Ambassador. 🚀

Okay, everybody, welcome to the Boostly Podcast where I like to give host just like you the tools, the tactics to training and the confidence to get more bookings. I've got some special little videos to show you. So over about a month ago, I interviewed Brian and Katie from Overlooked to Overbooked. And a large part of the reason why you aren't getting bookings is because you aren't trying to appeal to your ideal guest. And there's so many ways that you are missing out on some things that you don't even realize. Number one, it could be your pictures, it could be the terminology that you're using, it could be. It could be a certain rearrangement of photographs on your listings. So I wanted to take this zoom call that we did with Brian and Katie, part of my coaching group, and I wanted to break it down into little segments and I wanted to post it in the daily podcast because it was so good. It's so good. So please do go and check out Brian and Katie from Overlooked to Overlooked. Go do a Google search for them and really pay attention to what you're going to get access to here in these short little daily segments of the Boostly Podcast. I would love to know your feedback when you're listening and watching this, so leave a comment below@mymarkoostly.co.uk or okay on all of the socials, but for now I'm going to just flip my screen. You're going to see Brian and Katie from Overlooked to Overbook talking about customer avatar photos and all of the above. Thank you so much for tuning in and I look forward to seeing you tomorrow for another episode.

Having a blast. Going to get it on the Bruce Lee podcast. Bruce Lee, Like Bruce Lee. Cuz it's so hard on the T is loose leaf making up those rhymes. Don't write it, just do it loosely. If you want my respect, you'll better but direct.

Mmm.

Here are the words in the podcast. That's what comes next.

So this is one I already kind of mentioned, but it's worth reiterating is just think about what do you know about your environs that you can say like they're not going to know. Just assume that even if somebody's coming to your place in Paris, that they don't know that that's where the Eiffel Tower is. Like you're never going to get dinged for being overly specific about all the different things that are great about your place. So think into concentric circles. What can you do in my house? Just in my neighborhood down the block, 10 minutes away, an hour drive away. I mean, if people are coming to your country for two weeks, they might be willing to drive two hours to something spectacular. Tell them that here's a thing that's two hours away. And if you can make deals with companies and say, hey, I got 100 guests a year coming through here, I think you have the best steak place in town, is there any chance I could get a special coupon or something that's just for my people and I can brag on you and it's a win win for everybody. It's another way for them to think that you're not just the average host, you're a very special host and that's gonna pay off down the line in terms of repeat business and all that stuff as well. And one thing that Katie said before that I wanted to add on to, which is when I. When you're talking about stairs, sometimes people are the real motivation for thinking about who their ideal guest is, is who they're trying to repel. And if you have people that you think are not ideal guests, you need to be explicit about that in a diplomatic way. So babies, old people, partiers, pets, those are all niches that you could do very well if you decide to run right towards them. But if you want to run in the other direction from them, there are ways to be pretty explicit in your descriptions so that nobody comes there and says, hey, you didn't tell me that this wasn't good for so and so. It's much better to find a way to get that into the description than have somebody give you a bad review and then you have to try to explain your way out of it afterwards.

Right, exactly. And this ambassador stuff is a great way again to narrow towards your avatar. Right. Because if you think of most towns, some places will only have one thing. Like you're close to wineries, that's your thing. Right. But most places are going to have pubs and clubs, but also museums or some activity thing or an adventure thing, climbing the trees or something. So the things that you pick in your listing are going to drive them towards your avatar. So the stuff that you choose to show like an artsy theater as opposed to the big chain theaters or something, or if you are specific, you know people are going to flock to your town for festivals. This was Festival of Lights in Taranaki, New Zealand, which we love to go to, try to get or, or get someone for you to go to the festival and get a picture of it in your listing. Even if it's kind of obvious that, well, of course people are going to come in for this. You having this photo in your listing again is telling people it's a trust thing, that you have thought about this from their perspective, that you know this is what they're coming for. And you're just reminding them, like, look, our rental is so close to this amazing festival. And you guys have seen this in the video, in one of your videos that you have watched for your homework, so to speak, you talked about the trust. And then you can build the more personal relationships between the host and the guest so that you can get good reviews and so that people are more likely to just come to you as opposed to just trash you in your review because they didn't know something. Once you have that sort of a more personal connection because who's going to complain about someone who feels like a friend, right? This is what you guys went over. So all this stuff, thinking of outside your rental, about your avatar, about the people that come there, what are they going to experience and what do you want them to experience? If you really think this is an adventure location, that's the kind of people you attract. Remind them, yes, of course they're going to Google the location and see what you can do. But you having this stuff in the listing again is just. It's kind of excluding all other options, right? They see all this stuff. Or on your website, we keep saying listing, but you can apply this to your website. And actually, website is a much better place to show this because you can kind of organize this information there, but you want to get these photos there to remind people that you know of all this wonderful stuff that you can do. And again, remember that sense of yearning. And one of the tricks about evoking yearning is finding these point of view shots. We've shown you a couple of them. So just from a photography perspective, you can almost sit in that chair. Right? This is again from New Zealand. It's our favorite place. So we have a lot of New Zealand photos. I'm sorry, guys. Other places are great too, but New Zealand may be the best.

Because you hit the nail on the head. You set in the guest expectations before they've even arrived. And when you set the guest expectations, what that means is that it just eliminates that. That review that you get where it's. It wasn't what I expected. You know what I mean?

Exactly.

It's hitting the nail on the head. So thank you very much.

Right. And here again, if you say, like, enjoy this amazing view you can tell this kind of high, but in the caption, you can say like, hey, you have to hike this mountain, and you have to be kind of physically okay to do it. So again, with the photos and the copy together, you can set the expectation for your avatar. If you're talking about families or people looking for romantic getaways or a bachelorette group or something. If you can't quite capture it in the photo, put it in the caption and vice versa. And again, just kind of setting the stage where the guests can kind of almost picture themselves there. And this is what's so great, is that you can choose what to show on your website in your listing, even if your location where, like I said, you can do everything. You can direct the conversation with the photos that you choose to show.

Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee? Cause it's so hard and the tea is loose leaf Making up those rhymes don't write it, just do it loosely.