This short transcript excerpt (speaker: Mark Simpson) advises hosts/property owners that sustaining a direct-booking business requires remaining memorable to guests by actively staying in touch between stays. The clip emphasizes that a single guest stay in one year won't guarantee return bookings the next year unless outreach/relationship maintenance occurs.
If you are going to build a direct booking business, if you are going to build a sustainable business that's going to be around for years and years and years to come, and you're going to have a really nice high rate of direct bookings coming in, you've got to make yourself memorable, okay? Just because a guest comes in stage with you for a week in 2022 doesn't mean that when it gets to 2023, they're going to remember you. If you're not doing anything to stay in touch.
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