Mark Simpson recommends that hospitality owners create bundled packages (e.g., accommodation + hot tub, private chef, spa trip) to increase revenue and guest satisfaction. He gives a simple pricing example using a rented hot tub, suggests tiered packages and upsells, and emphasizes building local partnerships that drive reciprocal referrals. A short unrelated aside from Speaker B follows.
Chapters
Create packages. I mentioned hot tubs earlier and for anybody that's got a hot tub and is in charge of cleaning them yourselves, you know how much of a pain in the ass they are. But all you have to do is look at the local trends on Google and you will see, especially when it comes to the fall, especially when it comes to the winter, instantly the Google search term accommodation in or cottages in or properties in insert your town or county with hot tub shoots through the roof. Now, I'm not saying that if you haven't got a hot tub, you go out and buy a hot tub and start doing all the things. If you really don't want to get involved with the cleaning and all that aspect of them, look at local companies that you can actually partner up with and you can rent hot tubs or start to put a price package together to rent a hot tub from them where they still take care of all the insurance, they still care about the cleaning, the putting up, putting down, etc. But you're creating a little partnership with them. So let's just say just for literally keep it simple sake, it's 100 pound for three nights to rent it from said company. Okay? And your base rate of your property, and I'm just going to use the example of rental accommodation, is £100 a night and you do a minimum stay of say three nights. What you will do is you will incorporate the price of the hot tub into your stay and you will create what's otherwise known as a package. Hotels do this, those people do this. Very effective. You can actually go a step up. So you could have a two star package, One star package is your accommodation. Two star package is accommodation and hot tub. Three star package is accommodation, hot tub, private chef. Again, find any chefs that are looking for work. I know the hospitality industry has been absolutely ravaged and there's a massive staff shortage, but you may find that there are freelancer chefs that have got a good reputation in the area that aren't looking to technically go and work all of the hours in a restaurant or a pub, et cetera, this winter, but they would be up for partnering up with you to offering a personal chef experience for your guests. So again, you can find out what the rate is, how much it would be you can incorporate into a package. Number four, you could go a step higher. So it could be hot tub rental, private chef, spa trip. So, so it may be out of sheer coincidence that down the road from you is a local spa and they do treatments, et cetera. You could work out A rate with them how much it would be for your guests. And you could just create a package around it, obviously pricing it up so you win at every single step of the way. And what you will start to do is that you can offer these packages on your website, on your emails, when somebody books you can do upsells. Now what you're doing here is number one, you're giving your guests a fantastic experience. They are able to have something they never knew was possible and couldn't organize themselves, but are willing to pay for it. And also another win is that you're creating local relationships with businesses. You're creating partnerships and relationships that will work both ways because not only then are you they are going to be up for it because you're going to be bringing them income a time when they need it the most. But also as well, the power of becoming the local go to and we're definitely going to talk about that very soon is so powerful, I hope that you all realize it. So just as a case in point, say that this chef, mysterious chef that you're going to create a partnership with and he creates a package with you say that he also he's a freelancer for weddings and a couple book him in for a wedding to cater to wedding. And they mentioned to him off the off cuff saying, ah, don't suppose you know any accommodation. We've been let down because of the relationship that you've created. He goes, you know what I do. There's a fantastic hospitality owner. Here's their details. And it works so many different ways. When you become the local go to.
Person having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee. Cause it's so hard and the T is loose leaf making up those rhymes. Don't write it, just do it loosely.
