Short YouTube clip where Mark Simpson advises hospitality operators to create packages (e.g., include hot tubs) to boost revenue; he points out strong seasonal demand seen via local Google search trends in fall and winter for accommodations with hot tubs.
Create packages. I mentioned hot tubs earlier and for anybody that's got a hot tub and is in charge of cleaning them yourselves, you know how much of a pain in the ass they are. But all you have to do is look at the local trends on Google and you will see, especially when it comes to the fall, especially when it comes to the winter. Instantly the Google search term accommodation in or cottages in properties in insert your town or county with hot tub shoots for the roof.
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