Short talk identifying the rise of 'workcation' (guests who work while vacationing) and asking how hospitality businesses should adapt. Cites Airbnb and Skift data/trends and positions the workcation demographic as a lasting shift; frames the piece as practical guidance for adapting services to meet these guests' needs.
There's going to be a new demographic of guests that is going nowhere. It's the work from home, the work cation guest, and that is going nowhere. Stats and trends from Airbnb and Skift show that over the coming months and even the coming year, more and more people are going to look to work while vacationing, which is why the workation trend is going to go nowhere. So seeing that this trend is not going anywhere, how can you adapt your business to the demands of your new guest?
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