Mark Simpson explains what quality means for a property: the right product, location, layout, and amenities, plus a visible wow factor that makes photos pop and guests feel the difference in person. Philadelphia is used as an example.
We make sure we find the right product, the right location, the right layout, the right building, for example, in Philadelphia. So to make sure that the building has the right amenities, there's a wow factor, is a design factor within the property so that when people see it first, when they see it online, they see the pictures like, wow, this is a very nice place. I'd like to stay here. And then when they get there, it's a nice experience for them. So that's what we mean by quality.
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