Mark Simpson explains why his company avoids adding technology just because it exists. They stick with systems that work and only adopt new tools if they clearly improve efficiency, resisting costly solutions without proven benefit.
What tech do you use in your experience and in your business, which helps to, first of all, verify those guests? And also, more generally, what other tech do you use in your business, which helps you?
We are not a tech heavy company for two reasons. There's so much tech out there. There's so many moving parts. I don't want to compile this big chain of all sorts of different tech when our system's not broken. If I ever see a piece of tech that can genuinely make things more efficient, I'll be interested. But right now I feel like I have a system that's not broken. Why introduce an expensive piece of tech that I can't see? I can't play it out of how it's going to offer me that much more.
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