Mark Simpson breaks down the three-second rule for website visitors: your headline must name their specific pain point. He walks through the formula with a B&B example, then shows how a subhead and strong photo lock them in before they leave.
A few days ago I spoke about 96% of your new website viewers are not ready to buy. Well, there's one thing, there's one important thing that gives you just three seconds to grab the attention of that future potential guest to keep on reading. And in today's episode I'm going to explain to you what that is and why so many of you are getting this wrong right here. My name is Mark Simmonson and I give hosts to all over the world the tools, the tactics, the training, but most importantly the confidence to go and get more direct bookings. And tomorrow I'm hosting a very special live video on the Internet. It's going to be a fifth anniversary party of the idea of Boostly. I would love for you to be part of it. Booster.co.uk party. Go, leave your email address and I'll send you all the exclusive links on where you need to go. But the one thing that you need to do, the one thing that you need to make sure that you get right, the one thing that you've got three seconds to do to get right is your headline. So the headline is the first thing that the user sees when the website loads up is what's called above the fault. Okay, now again, one of the most common headlines I see is your home from home. Okay, very clever, very nice, very warmly, but everybody does it. So you've got to make sure that you've got a very strong headline. It's going to grab the attention and the best headlines are to users are the ones that identify a pain point in the user. So for example, that user, that future potential guest could be looking for a bed and breakfast in Scarborough or a bed and breakfast in Whitby or a bed and breakfast in insert your town. So a real good headline to try would be are you looking for the perfect BNB in insert headline? Because they are looking for a BNB and they've come across your site. So they're going to go and they're going to ask themselves, they're going to answer themselves in their head, they're going to go, yeah, I am. Find out more. So again you do the headline. Are you looking for the perfect BNB in And then underneath you can put a little bit of clout. So award winning accommodation in Whitby. So then instantly it goes, okay, we're on the right track. You back that up with a real nice picture and I've talked about picture and your first picture so many times on this podcast, but you back it up with a nice picture of your bedroom. And what that's going to do is going to strike a little note in the brain of the future potential guest for them to scroll down to find out more. So again, the headline is everything. Now, the problem is so many people get this wrong. You're not copyrighted. I don't blame you. Which is why with boostly content creator.com I have given you access to a spreadsheet where we've got hundreds of different website headline variations depending on who your target audience is. So if you are focused more on family friendly as your customer avatar as your ideal guest, we've got headlines for websites for family friendly. We've got ones for rural, we've got ones for solo travelers, adults only, city center, beachfront apartments, villas, guest houses, you name it, they're in there. The boosted content creator is only five pound a month and you get access to that spreadsheet as well as social media content for every month, video templates, email templates, and much, much more. Five pound a month. It's an absolute bargain. We've nearly got up to a thousand members. So please do come and join boostlycontentcreator.com and you can grab access to that word, that sheet template that you can use tomorrow. Okay, please come and join us with a live party tomorrow. We'd love for you to be a part of it. Boost Codk Parting. If this is the first time tuning into this, welcome. Every day in 2021, I want to have a daily episode where I give you the host, all the tactics, the tips and the training totally for free. All you have to do for free is just a way of saying thank you. If you're watching this on YouTube, smash that like button, hit it very, very hard, tap it as many times as you can and then tell another host about boostly. The more times you do that, the more the algorithm will share this out to other hosts. Airbnb hosts the Verbo host booking, Dog Home host hosts all over the world to show them not to rely on these OTAs and how to get their own direct bookings. Today was a website tip, tomorrow could be anything. So if you want me to talk about a specific tip, email markoostly.co.uk thank you very much and I'll be back tomorrow.
Having a blast. Gonna get it on the Boost Lee podcast. Boost Lee like Bruce Lee. Cause it's so hard and the T is loosely making up those rhymes don't write it, just do it loosely.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
