Short excerpt of a YouTube video by Mark Simpson (May 4, 2023) advising Airbnb business owners to actively promote and brand themselves/businesses. Simpson urges listeners not to be shy or overly modest, arguing that personal branding and direct self-promotion are necessary for business success.
I'm an Airbnb business owner. It literally kills me inside. Right? But you have to, and I see it here, you have to. Now start talking about yourself and sell your business. Sell your brand, okay? You have to learn to sell yourself. Let's not be British about it. Let's not be shy. Because as I always say, if anybody's ever heard this, shy kids don't get sweets, right? So start talking about yourself and brand yourself. Brand your business. Don't call yourself an Airbnb business.
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