Mark Simpson opens a short YouTube video series by insisting rental property owners need a dedicated, owner-controlled website (not the free site from a PMS). He argues such a site gives full control for customization, adding tools to drive traffic, and—critically—converting visitors into direct bookings.
It is your virtual home. It's the equivalent of somebody stepping into your property for the first time. And for a lot of you that don't have a website, this is where we are going to start this little series. If you haven't got a website, get one. And I don't class a website as a free one that you get from your PMS provider. That is not a website. A website is where you have got full control of. A website is somewhere that you can make as many amendments as possible. A website is where you can put as much tools as you want to as possible that will give you everything in your little toolkit to go and drive more traffic to your website. But most importantly, when they land on your website, that they will convert into direct bookings. So the first thing to kick off this little series, the first thing that I'm going to say is, you need a website.
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