A short YouTube advice clip by Mark Simpson arguing that businesses should build multiple revenue streams ("arms of revenue") rather than rely solely on product price. He uses Amazon as an example (shopping site, Prime, cloud services) and states that accommodation price should be a minimal factor in an overall business strategy.
You need to have multiple arms of revenue in your business. If you look at Amazon, they've obviously got the main shopping site, but they've also got prime, they've got their cloud computing that they do, they've got Supermax. They've got so many different arms of revenue coming to their business. The thing that I'm stressing a lot in 2023 is that the actual price that you get for your booking, for your accommodation should be the lowest factor that you have in the whole of your business.
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