Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

You need to become the GO-TO

6 Aug 2022 · 1 min

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Mark Simpson advises that individuals should become the recognised "go-to" expert in their niche. He argues this approach costs nothing and provides credibility, citing his own implementation in his family business and in his company Boostly. He gives a social-proof example: even when he is absent from Facebook groups (having been removed), people still recommend him and Boostly — a status he built over the last six years.

Questions this video answers

His family business and Boostly.

Over the last six years.

Chapters

You need to become the go to 110%. I know that this works because it a doesn't cost any money, b I implemented it with my family business and c I implemented it in Boostly. Right now you can go in any Facebook group and ask the question, hey, who do you recommend to build a website? And I am not in hardly any of the groups since Facebook kicked me off it. But I guarantee you that there's going to be at least one person that will mention my name and Boostly because I, over the last six years have become the Go to.