A short YouTube clip by Mark Simpson arguing that text messaging (including Telegram and WhatsApp) is an underused but highly effective marketing tactic compared with email. He cites a 21% email open rate and claims text message open rates are 93%, arguing texts must be opened to be dismissed and noting messaging apps are free to use.
Text messaging is the unhidden marketing tactic that you all should be doing but nobody is doing. The reason being is this email open rates. And I know none of you are emailing, but email open rates is 21% at the moment. Who can hazard a guess of what the open rates on text messaging is? 93%. You know why? To get rid of a text, you've got to open and read it. It is so powerful. Now telegram and WhatsApp is free. It doesn't cost any money.
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