Your Airbnb Listing Sucks (How to Fix It)

When I first started Boostly ten years ago, one of the things that I was doing when I first got going was marketing roasts, where I would take a host's marketing and I would gently roast them on Facebook. Ten years later, I'm bringing it back and I've got 21 people who have submitted their businesses to be roasted and I've got it all ready to go. The context around this is that I have not seen their business before. I haven't looked at their entry submissions. I'm going to look at at it from the start and just give my honest feedback on their Airbnb listing, on their Instagram listing, on their website, and so much more. If you would like your business to be roasted in a future episode of Marketing Roast, there is a link in the description below. Go and click that, fill in the form and I may be in touch. So, without further ado, let's get stuck into it. The next screen you're going to see is me roasting a business. Okay, let's do this. I've had a full can of my neutronic. I've got the Ray Ban glasses on so that it doesn't blind me as I'm doing this. Let's go ahead and do some marketing roast. Market reviews, live, whatever you want to call it, you can see on the screen now. We've got one of our first people who put their name down. Megan. For those of you at the OGs around here, you'll have known that way back when, when I first got going, I used to do marketing review lives every single week in the hospitality community. It's been a while since I've done them and I want to come back and do them again. I put the word out, people message me on Instagram and if you would like to be part of a future one of these, when I do these again, just DM me the word roast on Instagram @Boostly UK. The word roast O a S T. I'll send you the link on where you can put your name down just like Megan did and 18 others. And who knows, you may be one of the lucky people I do this for. Now, this is the first time that I've looked at this. I've literally just spin the wheel, downloaded this new software called Teller so this can get recorded in 4K. I'm going to send this to my video editor to get this all put together. So hopefully very soon this will be live on YouTube, Facebook and everywhere else that we put this content out. So you can see now the goal of this isn't to destroy Megan's business in any way, shape or form. It is to help Mega with a little bit of infotainment. But obviously when I do these, the reason why it's cool is that not only is it helping Megan, but I guarantee there'll be one person watching at home. They'll be like, oh, I need to do this as well. Oh, I'm doing that. So it helps on a number of levels and it's always good content because you all love them. So this is why they're coming back. So I don't know Megan, I don't know the business. Like I say, first time me looking at this, I know that it's in Foxburg, Pennsylvania, usa, because Megan's told me here. And this is the information that I gather. Website. If I have one your favorite Airbnb listing, your Instagram account and what they would like for me to look at. So Megan would like for me to look, listing opportunities, how to grab more views, likes on Instagram and Facebook, about to list a new cabin. So the best way to promote it and bring bookings in quickly. So not asking for one thing, asking for a few. So let's go ahead and have a wee look here. So the first thing I'm going to do is I'm going to go into the website as that is loading. I'm going to go and grab in their favorite Airbnb listing. And this is intriguing because not only am I going to see their favorite, but I'm going to go and have a look at all of the listings as well. And we've got that open. Okay. So first and foremost, let's go look at the website. As you can see here, it looks like a very simple put together page. This is a logify site, so as you can see by scrolling to the bottom and looking for the footer. So a Lotify site, as you all know, is just a glorified landing page. It's not really designed to do anything more than that. Again, this is not me slating loj that all the PMS's do the same. Interesting that they've got on here a little merchandise page which is fun. Local finds phone number reviews Contact us now. We're definitely going to come back to this in a second. I've already spotted one thing to have a little look at. Why stay with us? Meet the owners. So I assume this is Megan, Megan's partner. Matt and Megan, lovely names. Local pharmacist who started out renovating a family property, fell in love with it. Been able to bring the old dilapidated homes back to life. They are super hosts. They are verbo premier hosts. And let's go and look at the Airbnb. So riverfront walk to Foxburg. Huge deck. Brides welcome. This is the Airbnb listing. We've got a big picture here. Okay. We'll definitely someone to circle back to on here. I can spot it already. Now let me just go have a little look at Megan's profile. So in total, Megan has got 1, 2, 3, 4, 4 listings. And let's just have a little cheeky look here. It doesn't give me a map, which is annoying. But this is in Foxburg. I will say great pictures. This is in Parker, Pennsylvania. My knowledge of Pennsylvania isn't the best, but I assume it's not too far away from each other. And then we've also got. Where's the other one gone? That's the one we're just looking at. And we've got another one, Parker, Pennsylvania. So two in Parker. I'm going to write this down. Two in Parker, two in. This is the danger of doing this job is that I would just love to go and stay here at these places. It's dangerous. It's lovely. They look amazing. This is the Instagram real estate rookies. I wonder if they know Tony, Tony Robinson and Bigger Pockets real estate rookies based in Elminton, Penns. Trying to learn all we can about flips, BRRs, STRs and financial freedom, early retirement and obviously brings them back to the website. All right, I think I've got enough here. So the goal of this marketing review, this marketing roast, listing opportunities, how to grab more views and likes on Instagram and Facebook, about to list a new cabin. So the best way to promote it and bring bookings quickly. Okay, so I'm gonna go on the assumption and again, I don't have much to go on. I don't want to have much to go on because I want to be able to give like a 60,000 foot view of this business. And of course, Megan, if you are watching this and I say something, you're like, oh, no, I didn't tell you this. Then don't worry. You know, this is literally a case of just giving you a 30,000 foot, 60,000 foot view and where you can improve. So the first thing that Megan put down is listing opportunities. And this is the favorite listing. Now the first thing that struck to me was obviously riverfront. And you're obviously struggling for characters here because you didn't put the letter E or the letter O one thing that I would say is get rid of the explanation mark and try and spell out river. Riverfront. It may sound crazy to us listening and watching this, but you know, you can, you have to make sure that you're speaking to a seven year old. In fact, one thing that everybody can do is if you can put this list in, in front of a seven year old and say, or an eight year old or a nine year old and say, what is this? You know, they'll be able to give you the best feedback because they've got no chill, they've got no filter. They'll tell you what they like and what they don't like. And the first thing that I am thinking here is that this is riverfront, but I haven't got a clue on where the property is. You do, you know, but never assume. So a simple thing that you can do here, you can just click on this, you can edit the listing, you can go into chat GPT now or even go into your Apple Mac or whatever computer you've got and get an arrow and point it to where it is. Because then instantly I am confused right now. So you've got to, you've got to make sure that I'm not confused because when you confuse, you lose. So the first thing that I would do on your listing here would get a nice little image, an arrow, and point exactly where your property's at. I don't know if it's here or there or, or there, but there is no arrow. So get an arrow because then that would be a great shot. Shows the river here in pa. Lovely thing. I can see this. This is, this is very cool. Shows the deck, etc. And I'm just going to assume that it is. Judging by what I can see over there, I'm going to assume it's over here. But again, you know what to say. Assumptions. It makes an ass out of you. Of me. The next thing that I would do is this is where the Airbnb photo tour sucks because I want to click on this list in here. Now this is all well and good, but if you look at it from. And if. Go ahead, go and look at your mobile as well. It's sort of breaking up the flow. The way that you want your pictures, especially your first five, is that it's got to tell a story. Okay, so obviously this is outside. This is outside. Unique inside kitchen. This doesn't really say anything. In fact, when I do find that picture, wherever it is, one of the things that AI is Airbnb's New AI is trying to do is to flag when people watermark or say something that is going to try and take people off the platform and Riverfront Vacation Rentals. So I would get rid of this picture. I see what you're trying to do, but it doesn't really give you any context of what the user is looking at. Which one would I replace it with? Don't do bathroom shots on your first five, because unless you've got an unbelievable bathroom, I'd be thinking something more like that gives the view. You've got a system, a thingy here, entertainment studio. I mean, you've got beautiful pictures, maybe something like that that shows off the room and the view. I would replace that one with that. Now, obviously I've just said here that Airbnb trying to stop people from inputting QR codes or things like that. Obviously be careful because of that. But one thing that I would say is I would as soon as possible. What is this property called? I don't even know what this property called. I would give this property a name. Whatever your name is. Let's just call it the River View. But give it a name, give it a bit of branding. So just say presenting Riverview by Dreher Real Estate Vacation Homes. Because what that's doing is it is encouraging people to run that Google search. Right. And having a Google search. And again, I can't pronounce or even try and spell. I assume this is your last name. That's why you called it Drea Real Estate. But you want to be able to make your. Your name a Googleable Dreher Real Estate. So if I Google Dreyer Real Estate, what am I coming up with? Instagram and your website, it looks like you've got a Google business listing, which is good. That's not you, I don't believe. But yeah, you want to be able to make sure that when it's Googleable, your website comes up. Now this is one of the downfalls of having a free lodgify website is the, the real estate here. You don't get a lot. You don't get to have your. Your cake and eat it here, I'm afraid. So it looks a bit bare. It looks a bit crap with just the logo there of the. Of the world. You want to be able to have it to be in your actual logo. Got your Facebook business page, Instagram page, which is, I know is you guys, which is awesome. Got your Google business page. Fantastic. But the goal of a an Airbnb page is to make sure you brand it for each one. Now, you can still get around with saying that, even with the rules of BNB bringing it in. I wouldn't worry too much about that because you're just basically branding it and giving it a brand name. Obviously you're not saying go and searches on Google for the best rates to book direct. That's not allowed. But you can definitely get around it. So that's listing number one. Let's just go have a cheeky little look at listing number two. And number three. And number four. This is another one that was in Foxburg. Oh, again, going back to this one just very quickly. The one that we were just on is get rid of that. That doesn't make sense. I can see what you're doing, the title and your kit and the first thing is speaking to your ideal guest. Now, obviously with, with this one, you were doing Riverfront, which was cool. I could see what you're trying to be. Trying to be a little bit clever. Walk to Foxburg. Huge Dec. Brides welcome. So Riverfront. Yep. Walk to Foxburg. Yep. Huge deck. Not really sure what you want to get rid of that. Maybe family. I don't know. Brides welcome. Maybe run this through and run this into Chat GPT and let's see what it would come up with. So let me put it into here. I'm going to open Chat GPT up. I'm going to put it into the latest mode. So read this Airbnb listing and I want for you to create the best title possible. So it's going to take the whole list in. It's going to take the title as well as you can see here. And it's going to ask me a couple of questions. So what's your top priority? Let's just say riverfront views, parties. Bridal bridles are great too. So he's going to give me someone's riverfront looks. Retreat sleeps eight Bride already. Foxburg river of Lakes, big deck, Bridal friendly, scenic riverfront. Big groups. Brides ready. And again, you can go and do this. It's totally free. In fact, even if you were to maybe look at explore type in Airbnb, there may be a special GPT that has been created. This is free to use, by the way. Just go to chatgpt.com forward/GPTs. We've got rental, earnings review, removal of host, Genie Creative consultant. Discover the magic art of host and Genie with your AI powered creatives listing enhancer. It's been used a thousand times. Let's have a little look here. Let's do this one Listing enhancer. So this has been used over a thousand times. Got decent reviews, start chat. So again you could either trust the 4.0 or you can trust the GPT. So read all of this and create for me a title that is going to get bookings. And again this GPT, the way it works differently from 4.0 is 4.0 is a very generic model. It's based on everything in the world. This is just focused on what this person has trained this listing enhancer to be. So looks Riverfront Escape, walk to Foxburg. Huge deck dream reviews. Obviously you can't use emojis really anymore, but that's the one that it's come up with. Now this to me looks like it may be a little bit too long, but again you can have a little play around with it. I would definitely have a little look at all of your titles because I think you could do a little bit better on it to be perfectly honest. This is in Parker again Riverfront, which looks great. What I can see the vibe that what you're going for is one. So how many people does this sleep? Sleep seven, sleeps eight. So you're going. I feel like you're going for the. For larger properties which is always good. You've definitely got Instagram ready Instagrammable property sleeps 10, cabin sleeps 7. So yeah to me you've definitely got the, the, the, the, the, the the crowd vibe, the group vibe which is definite. I think personally you've got to rethink your brand and business name because I can't spell that for love. No money. When it comes to a business name, you want somebody to be able to go oh yeah, like Drea Real Estate. I don't know how to spell that. And they should be able to just type it in Google without even second guessing it. Seeing that definitely is, let me have a little look here. Foxburg definitely is that one. Is, is that a riverside view as well? Riverfront. I'm thinking here seeing that you're properties are all riverside views from what I can see. I feel like you should be renaming it somewhere along like Riverside Riverfront, that sort of business. And again use chat GPT to, to sort of tweak it out. But I definitely think a new business name needs to be done for this part of the brand. And obviously you're a real estate company, I can see that. But for this I would be looking differently because then you can really train your brand name in. And again the business name and the brand name is that when somebody hears it and sees it, they're like, oh, brilliant. That is for me. Okay. And this is where you really want to be, fine tuning and speaking to your ideal guests. You've got big properties, Riverside Experience Days. I'd be going all in on that. Now, coming back to your website, that was the. The Airbnb again. So we've gone through that. Tweak the listings, tweak the images, tweak the titles of them. Everything else does look pretty good. I mean, you're a super host. So, I mean, you've got that going for you. I can obviously see that you've got good reviews. I can see that you've got a lot of things you've filled out, obviously the back end of your. Of your Airbnb, which is obviously a great way to go. Let's come now to the website. Website. Okay, so when you have a website, the first thing that you should be looking to do here is to be able to speak to your ideal guest. And when you say book now, it's speaking to nobody. Right. And look, I get it. When you're putting this together, it's a free website from Lodify. You are limited in what you can do, but you can still amend this. This as well as just a picture of a river. This could be a tour group. This could be somebody that's looking for pictures of Foxburg. This doesn't speak to me at all. I'd be changing this for one of your best properties and seeing that this one, not this one, lovely family photo, which is always good for airbnbness. Seeing that this one is your main property, I would be looking to maybe not use this one per se, but looking to get one of your best ones that shows off the river view and that unique selling picture. And again, you can play around with this as much as possible, but maybe this one here and having that as your main image here with your getaway to the lake or riverside views or whatever your whatever you want to speak to it. Okay, so again, let's just go into our chastity trustee GPT that we've got going on here. I'm going to come in, I've taken a screenshot of the website and all I'm going to say to it here is, okay, so what you're looking at is a website that I have got. I am really struggling with the tagline for the website. I want for you to become an expert copywriter and I want for you to give me a different title instead of book. Now, again, this is what I Love about Chat GPT and AI is that not only can I type it in, I can voice it in as well. Obviously. Make sure you have a little look at what it's put in. So now it's looking at the image, it's reading the image, it's looking at what's being used. And what it's going to do is it's going to ask me a couple of questions. Who's your ideal guest? So again, Megan, I'm just going to make this up for you, but you can come in and give it a bit more. Families, large groups, unique vibe, river, fun, nature, escape 100 luxury with down to vibes. Okay, so I've just answered it a couple of questions that it's given me just to get a little bit more context. All right, so here's some taglines where nature meets comfort. Simple, solid hits of luxury. Let's just take the first one and again you can go down and fine tune this even more. I'm going to give you a little tip here with good old Chat GPT. Whenever it gives you an answer, you can come in and you can put this, I always have this saved in my notes, ready to go. Chat GPT. Please rate your own response of a scale of 1 being lowest, 10 being higher highest. Then identify specific improvements you could make. Finally, apply those suggestions to refine your answer so it reaches a 10 out of 10 rating. This is cool because what it's doing is it's getting to Chat GPT to review itself. If you want that prompt, let me know on Instagram. Just send me the word prompt and I'll make sure that you get that in your inbox as well as loads of other really cool prompts. Now this self rating it's given it is an 8.5 and it's now updated it to a 10. 10 out of 10. So the best tagline for clarity and use final CTA suggestions. So here we go. So let's just go with the first one. Your riverside, your riverfront escape awaits. Optional subtitle Spacious homes, nature all round. Memories in the making, which is great. So instantly you can start to see how this fills out. And also as well, it's given us a click to a final click to a suggestion. Start your escape, view your stay, plan your trip, which I love. Plan your trip now. Unfortunately, with a free Logify site you are limited in what you can do. This is why hundreds of Logify customers come and work with boostly. We have got an integration with Logify with one of our premium Integrations, you can have the best of both worlds where you get the logified data onto here you have a boostly website that is designed by us. If you want to know more about that, just Simply go to boostly.co.uk Head to our website, B-O-Ostly.co.uk Click on Schedule a call, you'll come into the calendar, have a chat with one of our team members and if we feel like we're a good fit for you, we'll help you get to 65% direct bookings. Now, going back to the website, you've already got a new title, new picture, new image. I mean, if you scroll down, the rest of it is pretty standard, pretty spark standard. Nothing you can really do there with, with your logify. But I would definitely make sure that you change your website so that 80 of your whole website information is on the home page of your site. People want to see reviews, people want to see social proof, people want to see and feel like they're staying at your property. On here. There is not one image of the inside of your property that's exterior, not your property. That's exterior, not your property. If I click onto here, I'm obviously going to go and find out a little bit more, but there is no vibes from what I'm gathering right here. I have to click on this and again, remember the saying, if you confuse, you lose. And I have to click on this to be able to go any further. And I wouldn't have seen that unless I knew to click there. And that's. This is me checking on a laptop as well. I'm not even on my phone or my tablet. So lots of improvement with the website. Megan, if you want to reach out, work a call. Going on to the old Instagram Drear Real Estate. Again, if I was to type out Drear Real Estate tx, I'm never going to find you or I recommend that you get a different handle. Once you have a rethink of your business name, go and see what's there and see if you can, if you can take it riverside fronts, etc. Again, use your. Your chat gptness to help. Let me just do this. I need a new business name with what you have here and the Airbnb listing I'm about to paste in, give me five solid suggestions for a new business name that is easy to type into Google and Instagram again, so it's pasted in the Airbnb listing. I've already given it information obviously as well with chat GPT it now memorizes. So it memorizes everything that I am telling it right now. It's giving me some suggestions. Stone River Stays. Eagle and Ember, the Sojourn House. Not really sure why. Fog and Foundry, Allah Journey, Nest. Let me do this again. Don't forget, I'm going to get it to rate its answers right now. And then what we can do is we can even check it to go check domains or business names. So as an 8.8 to get 10.10, add domain and handle visibility. So Stone River Stays luxury retreats combine the Stone house character. So stoneriverstays.com is available. Stone River Stays is available at time of check. Love this. So you've got some new. I. I really like Stone River Stays. Again, you'll be able to know if it works better for you or not. But use Chat GBT is what it's literally there for. So, new business name, new website. Amending your Airbnb listings with Instagram. Let me have a little look if you've got anything that's gone viral. So this has done Very well. 23,000 views. You haven't pinned it. I would definitely pin it also, as well. Hashtags don't work on Instagram. Don't use hashtags. You've got some great engagement on here. You've got 352likes, lots of views. These sort of things work really well. What's the music? Yep, brilliant views, good caption. Get rid of the hashtags. And I would even boost that as well. Boost it on paid ads to get a little bit more visibility. Love all of this. Get rid of the hashtags and I would just go back and look at what works from yours and just keep doing, keep doing those. That is definitely, definitely one. I would get that from all of your properties that you've got, even the ones that are live right now, make sure you pin this. And to pin it, for example, all that you do is if you come into one of your pictures, so let's just say this one, you click on the three little dots and there'll be a pin button somewhere. Obviously it's not there for me on the desktop, but yeah, you can easily find it on, on your phone. Where's my pin? But yeah, go and pin it. And then also as well, the next thing to do on Instagram is go and find other people in the industry who've got similar type of properties and go and find those that are smashing it. Use Chat GPT, obviously, for your research, but go and find out, go to their posts and go to their reels and see which posts are absolutely smashing and killing it and then replicate it for you. Okay, so don't try and reinvent the wheel with Instagram, don't try and reinvent the wheel with new content. Look at what other people are doing, look at what works and replicate it again. You want to find people who are doing some similar to yours. So go and try and find any riverfront cabins, go and find any riverfront properties, maybe try and look for other people in Foxburg or pa, somebody near you, somebody that's doing really well, somebody's got loads of followers, loads of engagement and replicate those types of posts to easy one to start with. Just go around your properties and replicate this that same style because obviously it worked on that one, it'll probably work on others. The thing that you are massively missing is a lead gen opportunity. You said that you were about to open up a new listing and you want to get bookings as soon as possible. There is no way that I can see on how I can sign up to your mailing list in any way, shape or form. One of the easiest new tools that is out there right now is so manychat.com and it's one that I've been using for years, been talking about for years is having a bit of a reinsurgence. And again, once you've got many chat you can create an automation. So if anybody on here for example was to comment or say a special words and you'll see this load. So if I would say comment large or cover comment riverfront in the comments on here and I'll send you more information, you can literally have that running in automation behind the scenes. So if they come onto here, they comment a special word, you can create a flow, an automation in here where then when they come on a specific word you will send them a dm. So for example, I've got some running here in the back end. If somebody messaged me the word convert on a special specific piece of content, then I send them all these and it gets everybody onto my mailing list and then once they're on the mailing list then from there I can send them special offers and information that's coming in manychat.com super simple, less than 20 bucks a month. It's so easy to set up and there's templates all ready to go for you. I feel like that'll be a super simple one, especially on this one that is doing really well. If you want more information about how to actually set this up. There are loads of tutorials online about ManyChat. I've got one on the YouTube channel for the booster YouTube channel. If you want to find out more again, just send me a message and I'll make sure you get hold of that. But also as well, I would be on your website having a lead gen form where people can sign up for something. It's normally like our top five favorite things to do in in Foxburg etc. The top five hidden gems of things to do in Foxburg, Top five places, our top five local businesses. That's a lead gen. It can sit on your website and then to get that lead gen they have to give up their email address. Okay. Obviously you make sure you're protected with GDPR and all that nonsense. But once you've done that, they will be on your email list. And then once they're in your email list then you can send out special offers, launch offer, you can do all of those things. But the only way to do that is by getting people on your list. So by using ManyChat, great way of getting people onto your list. Number two, having some like a lead gen that sits on your website. And then once you start building up that email list, you'll be good to go. Now with the current properties that you do have if you haven't got it already, having somewhat like stay fi S--A-Y-F I.com it obviously captures the email address when people come into your property. I know people that use stay5at go from having one email to having thousands of emails literally over a course of a couple of years. I would definitely get that installed into your other properties if you haven't already. And and then from there tap into everything that I've said to you so far. One thing that I would be doing if you've got a new cabin and you've obviously got other properties, you're a super host. If you have been generating emails through whatever market you've been doing so far, I would be sending out messages now up until when your new cabin's about to go live and just saying, hey, we've got a new property. Here's a link to our Instagram. We've now taken bookings. If you want more information, here's my cell, here's my email. Those tactics that I talked about is in this book, the book diet playbook. There's 101 other tips on how to fill out your property direct. If you haven't done so already. Megan, I'd Recommend you and Matt go and get a copy. It's available everywhere. Just type in Bug Direct Playbook Mark Simpson on Amazon and Google and it will get you a copy of it. But I think with all of that you're good to go. So just to recap number one, go and sort out your your Airbnb listings titles. Use Chat GPT. Get that picture sorted that I mentioned. Number two, bigger job, new business name. We obviously had Chat GPT come up with quite a cool few One Stone river stays. The domain's available, the IG is available. Go and check out that update your website. Get a better website. Obviously come speak to Boostly if you want help with that. We do integrate with Logify. Fantastic pms, but the websites aren't the best. But none of them are so don't worry Instagram I would go and get hold of manychat.com start setting up automations that when people comment specific words on some of your better posts it goes through the flow, goes through to the automations and then you'll be able to build your list from there. And if you haven't done so already, stayfi.com start building up an email list database and then use it. You've got homework, let me know, send me a message what you are going to do Megan and good luck and bringing this back to everybody. Now if you would like me to roast your marketing all you need to go is go to the boostly Instagram DME the word roast one word roast and I will send you the form that you fill in so I can roast you on a future episode. Thank you very much for tuning in. Thank you very much for the newtronic for the that has powered this and if you enjoyed this and if you want me to do it again, comment like share. See you at the next one.