Mark C. Winters uses a Fast & Furious analogy to break down three types of business drive: steady progress (engine), accelerated competition (supercharger), and explosive bursts (nitrous oxide). Visionaries typically deliver the nitrous bursts while Integrators provide steady drive, but both need to agree on who does what.
Hey, everybody, it's Mark C. Winters, and I love movies. And one of the franchises of movies that I've enjoyed a lot over the years is the Fast and Furious franchise. I don't know if you've ever seen those, but it's a lot of fast cars, a lot of beautiful places, a lot of beautiful people, all kinds of cool toys. So a lot of fun to watch. And one of the patterns that I've noticed is it always seems like Vin Diesel has a pretty special car that's just kind of more than everybody else. And when you kind of look at what his car has, on one level, it has the engine. And the engine is just what sort of provides the speed and gets him down the road, makes the progress. But in addition to that powerful engine that it's got built in there, it has some kind of a supercharger thing that when he's racing, he kind of winds that thing up and just makes it go super fast. So when they're competing and they're really trying to win, that supercharger kicks in and pushes them to an even higher level. And. And then over and above that, they have this cool little thing called nitrous oxide. So I did a little research, figured out that's the symbol for nitrous oxide. And actually, sort of interestingly, nitrous oxide is something that has been used in rocket fuel and in fact, not that long ago was used as part of the fueling system for Spaceship 1. So it's a real thing. And I kind of made that connection with rocket fuel there. But in the Fast and Furious movie, when Vin Diesel is about to get fallen on by the building, some kind of danger he's got to avoid or he needs to surprise the guy that he's racing against. He just hits that nitrous oxide button and and it's game over. He just blows right past of or right out of whatever the situation is that he needs to get into or away from and goes on and wins the race. But as in the last movie we saw, you can't run on nitrous forever. The car will catch on fire. So it has situational application, and all of these different kinds of drive have situational application, right? So we got to know when to use each one. But more importantly for this post, we got to know who is bringing each one to your business. So you have those same kinds of drive in your business. You have the steady progress drive, you have the let's go faster and compete drive. And then you've got the nitrous that just takes it to a whole other level. So in your business, in your company, which one's bringing it? Is the visionary bringing it or is the integrator bringing it? And the most important point of that whole thing is you gotta be on the same page about where it's coming from, right? So it would be typical for us to see the integrator sort of providing that steady force, that steady drive that's there every day, that first level drive. And then for the visionary to be the one that brings that nitrous every once in a while and just provides that extra spark and that extra burst. And I've actually seen the middle, the supercharger kind of drive come from both places. So any of those are. Okay, you guys just have to get on the same page about where it's coming from in your visionary integrator relationship. Because if you don't, your business is probably missing out on some of the drive that it's going to need to get you to this next place that you're trying to go to get you to that next level. Okay, so three key points to wrap this one up. Number one, you've got to understand the drive your business needs. And number two, you've got to understand the who and where that drives coming from. And number three, you got to get absolutely 100% on the same page about all of that with your visionary integrator counterpart. Thanks for watching. Today at Rocket Fuel Ventures, we're all about creating the most powerful visionary integrator duos on the planet. And we do that by helping you crystallize what it means to be a visionary and an integrator so you can understand if that concept can help you and, and if you decide it can, to get connected with your complementary counterpart and then finally maximize that relationship to make it everything it can be to help you take your company to the next level. So if you want more rocket fuel, please check out our website@rocketfuelnow.com and that's where you can sign up for the weekly videos like this. Be sure you're getting these on a regular basis. You can also take the assessments so you can understand as a visionary or as an integrator with where your strengths lie and what the shape is of your two piece puzzles that can help you find that complementary counterpart. And finally, of course, read the book Rocket Fuel and keep those great reviews coming. So until next time, go Rocket.
