Mark C. Winters explains why founders need an Integrator: a detail-oriented partner who handles operations and team dynamics while the visionary focuses on big-picture strategy. Walt Disney had Roy, Ray Kroc had Fred Turner. Without this split, companies stall around 10-250 people.
Here's how to create rocket fuel for your entrepreneurial business. Did you know it takes two types of leaders at the helm of a 10 to 250 person entrepreneurial organization to have the rocket fuel it needs to hit the next level. They're known as the visionary and the integrator. As a visionary entrepreneur, your passion drive and creativity are the key elements that helped you launch your business and fuel your company's growth. But now your company is growing, but you're swamped with an overwhelming workload. Your engine is sputtering, stalling and your momentum stagnating. Every great visionary hits this threshold. That's because while you are the creative visionary and problem solver who sees the big picture and knows how to inspire, which are the qualities that got you to this point, those things cannot help you run the day to day operations moving forward. Sheer will, passion drive and brute force force won't take you to the next level. Quite frankly, you're stuck. You're wearing too many hats. Juggling mundane tasks sucks up precious time and distracts you from strategizing, focusing on ideas and creating sustained long term growth. As a result, you've become impatient with employees too demanding and are pressuring them. This can breed resentment, burnout and turnover. To stay full throttle, you need a powerful boost of rocket fuel, which means you need a whole different skill set. Enter the integrator. Fill your company's tank with rocket fuel by either bringing on an integrator or maximizing the existing relationship you currently have. This will complement your talents and strengths, help to carry part of the load and keep your engine well oiled and running smoothly. You need someone detail oriented who knows how to keep the team harmonious and productive, is great at resolving conflict and can execute detailed plans for maximum results. As a dynamic duo, you and your integrator are the key ingredients of the rocket fuel formula. Companies like Disney, Ford, McDonald's and many other large companies had this same formula back when they were small. Walt Disney could not have done it without his brother Roy. Henry Ford needed, James Cousins and Ray Kroc would not have built the largest franchise organization in the world without Fred Turner. Despite their innovative and life changing ideas, these businesses would not be what they are today without an integrator who complemented their creative genius founders. Your visionary integrator relationship is a two piece puzzle and your visionary puzzle piece is missing its essential compliment. Even the most inspiring visionaries cannot do it all and the ideal integrator will fill the void, seal the gap and complete the winning formula that will give you the freedom to focus on what you were built to do, and that's blast off and catapult your company to its full potential As a visionary. You must first crystallize your puzzle piece edge to illuminate the unique complement that is your perfect match. Once these two pieces are clear, you have the formula for Rocket Fuel. Let us show you how to create rocket fuel for your business. Our purpose is to help visionaries and integrators of 10 to 250 person entrepreneurial companies crystallize, connect and maximize their relationship to become the most powerful visionary integrator duos on the planet. For a complete support system, read Rocket fuel and visit rocketfuelnow.com today to take a visionary or integrator assessment. Join our community and receive helpful weekly tools.
