Mark C. Winters says there's no single ideal integrator profile. Instead, the fit between a visionary and integrator works like a puzzle: their styles and your organization's needs must align. He recommends rereading chapter six of Rocket Fuel to find the right match for your situation.
Hey, everybody, it's Mark C. Winters. And today I'm going to address a question that I get often and one that stubbornly won't seem to go away. I'm going to answer it definitively and put it to bed forever. Now, this is important for both visionaries and integrators. And the question is simply, what's the ideal profile for an integrator? I have the answer. You ready? Here it is. There isn't one. Now I understand the question. Because integrators are so important for both visionaries and your entire organization, it's natural that you'd want to make a list and go find someone who checks all the boxes. But that's just not how it works. I strongly encourage you to go back to Rocket Fuel and reread chapter six. It gets into more detail about why there's no single profile for an integrator. Just like there's no right frame for every painting. Or to use the analogy I like best, you're dealing with a two piece puzzle. Visionary integrator. The key to creating Rocket Fuel is finding that shape of the edge so the two pieces can fit together. That's your shape as a visionary as well as the shape of the organization as a whole. But here's the challenge. Finding the right integrator isn't about checking off boxes. There's no easy answer, and you have to do the work to understand yourself. So to recap, number one, there's no cookie cutter profile for the ideal integrator. Number two, the answer is in your hands and you have to do the work. And number three, for more guidance, go back and reread chapter six of Rocket Fuel. If you want to learn even more, go to rocketfueluniversity.com and until next time, go Rocket.
