2 special forces operators sit down and talk

So this lady, she's older. So she's like, what I want you to do is once a week, just come into my home and there'll be an envelope with the money and just take it. And she goes, random times, has to be a different time every day.

There's either a group of people going to kill me, a naked 65-year-old woman, or it's just an envelope full of cash.

So I end up doing this 6 times over 6 weeks. She wants you to catch her dick because—

When I wanted to win the school games and when that fucking Mongolian dude came up to me at the last minute. So I kind of weaponized the whole group and I was like, guys, the Mongolian hordes are fucking coming. The whole group just turns against Mongolia. Ended up in 3 hours adding $5,000 MRR, and I think I ended up winning about $7,000. I train a lot of salespeople. I can usually tell straight away if someone can be any good. Have you ever looked up the average IQ per country?

Yeah, that— you're not allowed to do that. Let's not talk about that.

Bro, it's crazy.

Yeah, that exposes some—

It's crazy.

I've had people say like, oh, you learn leadership in the army.

Like, no, not at all.

I did 20 of leadership courses in the army. They were all dogshit. I don't believe the army creates leaders. I think it selects them. I was about to jump on there.

These are great.

Yeah, for this they're fucking cool.

Yeah, they're the most inconvenient thing to have. Like, Jack has one and moving it from house to house is like, what the— never sits on it, obviously. No, no, but when I go into his room, it's where you go. That's where I sit. Yeah, when you were prompting me on that funny thing, I was, uh, I was on a B2B sales call once and I was, um It was a terrible business. They had like, it was like they wanted to teach like a weird variant of Gregorian chanting. Okay. Right? And obviously like—

Wait, so that was the product?

That was their product. Okay. And obviously like they wanted, like I was selling some fucking coaching offer and I was like, this is a great business. Obviously this is gonna be incredibly successful, right? You know, you kinda gotta be, it's not my job to criticize their business, right? And it was these two older guys, and they were in this like weird pottery kind of studio that they had. And like a part of like, a part of it was like they make pottery while they chant. And I was like, they're gonna teach that? And I was like, okay, this is, this is a world ender. This is fantastic. And so it was a very strange sales call because they were very strange people. And they were sort of coming in and out of the call. Like one of them was there and the other one was there, and then one of them would leave.

Two guys?

Yeah, kept coming back. And they, at the end of it, they were like, okay, this sounds really good. We just wanna go in and think about it. I was like, well, there's a kettle behind you. Why don't you guys boil it? I'll put myself on mute. You put yourself on mute and then you guys just go away and fucking do your thing.

So explain that to me. So you never let people think about it, right? Like, on a sales call, when someone says, I need to think about it, you're like, yeah, let's think about it now. There's never go away and think about it.

No, obviously like sometimes they end up doing that, but The, like, you know, when I, when I say my picture of thinking about it is like Jordan Peterson in a dark room by himself, like contemplating things, you know, for like long periods of time, right? That's kind of what I think of. And I'm like, you're not doing that.

Yeah, like you're not, you're not thinking, you're weighing pros and cons, you're writing a list. I can help you with that list right now.

Yeah, we're just like, and then if it makes sense, we do it. If it doesn't, we won't. That's totally fine. But thinking like, if you're bad at something, the more you think about it, the less chance you have of changing that you're bad at it. Yeah, you know, like if you just started that on a Monday, you'd probably start it right now.

Yeah, yeah, yeah, yeah.

We're not starting that bitch on Monday because then something happens Monday morning and you're, oh, next week.

Yeah, and Monday morning food's still delicious.

Exactly, it's just as delicious on Monday. Um, so anyway, like I, I sort of go away and then I come back and they're full chanting me making pottery. Like this is— they're sort of, I guess they're sort of praying about it. Yeah, I guess would be like the, the, the most apt way. But they must have spent 20 minutes chanting and making pottery, and they came back.

And you're watching this?

Yeah, yeah. And whoever they spoke to decided it wasn't for the best. And, uh, yeah, yeah, that was that. It was, it was a very strange experience. Yeah, yeah. You meet fun people on sales calls though. Yeah, my favorite is when, when you speak to a guy who who you've boxed them in so badly that they can't say no, but they have to find an out.

Yeah.

And then they'll, what's that, sweetie? The car's on fire. It's like, bro, you can just say no.

I remember when I was working for you, some of the sales calls that I saw, like when I was editing, I guess we should be loose in the details, but old mate racking up Before the call.

Oh yeah, I remember that. Like reviewing a sales call, a guy was like— The mic's on.

Yeah, he got the camera as well. Yeah, the mic was on and the camera was off.

I forgot about that.

And you could hear him chopping it.

Like that?

And then the camera turns on and he's like, alrighto, let's go.

I was like, oh mate, you're not knocking, you're not banging doors in. Yeah, I mean like, fuck, if you gotta do a line to get it up for a sales call, Tragic. Um, so yeah, Bolivian marching powder will get you weird things at work.

Uh, dog trainers get weirdly in people's lives sometimes, all right? Uh, because you're in their home, they're, you know, in the same way you know your, the, the kids' daycare workers, right? Like, you know those people pretty well because you're kind of interrogating them a fair bit, right?

Like, you're talking to them.

It's the same with dog trainers, right? Like, people you can end up, and I have many times ended up much more involved in people's lives than you realize.

Similar to personal training.

Yeah, exactly.

Right.

But more so because you're often in their home. Like there was one lady who I was training a dog and it just turned into, we're doing these sessions because she was doing tracking, all kinds of stuff. So like there wasn't a problem with the dog, it was that we're training to do stuff. And like it got to the point where I could barely get her to get the dog out. She'd make me, I just had breakfast with her every Wednesday. Nice. And then I realized like halfway through, I, I, You're a paid friend. Well, I would look like her son who was overseas. And so she was like having breakfast with her son once a week. And so I was like, yeah, fine. Like, yeah, you pay me $150 to make me— she made good breakfast. I was like, this is great.

Delicious.

We'll play with the dog a little bit. But the weirdest I've had was I was training this dog as a Pomeranian and I was trying to do all kinds of complicated shit. And so I said to these dudes, like, I can't like Pomeranians are good for about 2 minutes of learning, right? Like, and Spitzes, like that kind of dog, you can't— they're a tricky dog to train because you can't put too much pressure on them. If you put too much pressure, like, you know, compel them too much, they'll do whatever you want right there and then, and then they'll hide from you forever, right? Like, yeah, yeah, they're, they're a tricky—

where's that come from?

Uh, it's just the Spitz. It's Spitzes are like that. So like Pomeranians, um, like German Spitz, uh, all those Spitz dogs.

Yeah, like fluffy.

Yeah, they're tricky dogs. Like, they're not like untrainable, but they're tricky. You got to be careful with them because once they decide they don't like you, they'll hide from you and like legit—

they're small.

Yeah.

Hard to find. Yeah.

So anyway, I'm training this dog. I say to these guys, like, I can't do this in hour-long sessions. The dog's only good for a few minutes. What you want takes several sessions a day. That's fine. I could do it, but I'll have to come and go. Right. So they're like, yeah, yeah, sweet. Here's the keys. Like you come and go at your own time. They were super rich, so they were very used to the idea of having people in their house coming and going. So I'm doing this all the time, and one day I'm in the elevator and the other— seeing various people. Yeah, I've told you this in the elevator in their house. Yeah, no, into their— okay, it's an apartment, right? So they're on like the second floor, but of a very fancy building in The Cross. Uh, so I'm in the elevator, I'm seeing their neighbors and stuff, and there's this lady and she's like 'What are you doing here? Like, really, what are you doing?' And I was like, 'Oh, I'm the dog trainer. I'm going to train the dog.' I told her about it, and she goes, 'So how often are you here?' And I was like, 'Every day at the moment. Every day, multiple times a day.' And she goes, 'So let me see if I understand. You are in this building every day at varied times every day, and you don't know when that is. It's totally random.' Like, 'Yeah, well, it's not random. I come and go at these certain things, but yeah, for the most part.' She's like, "How much do you charge?" And I'm like, at the time I was like $150 an hour. So $150 an hour. She's like, "Hmm, okay. Does your swab get you to, like your fob, does that get you to level 6?" I was like, "I don't know. I've only ever been to the level I go to." So I try it out. She's like, "Nah." She goes, "Okay, come with me." So I go to level 6 with her and she says, "What I want you to do is I want you to put your legs behind you." Clearly guys, so this lady, She's older, like, like this is a long time ago, man. This is over 10 years ago. Like, I'm trying to remember. She'd be at least 65, maybe older. Right. And so she's like—

Outside of Cougar.

Yeah, yeah, that ship sailed. Yeah. So she's like, what I want you to do is once a week, just come into my home. Now, in this building, no one locks their door because you can't get to the level. There's only two— there's two apartments per level. So the doors are all open. You can't get in unless you're part of the thing, right? You can't get to it.

So I don't know where this is going. I haven't even told you this.

She goes, I want you just to come in and there'll be an envelope on the like dresser thing in the hallway with the money and just take it. I'm like, okay. So I'm weirded out, right? But I'm— but yeah, yeah, I'm like, whatever. Like, hey, whatever. Because like, I only just got out. This— the actual dog— I've got to be careful how many details I give. Go to the army.

Yeah, I think it sounds like pretty good.

I think actually technically I was still in the army, um, and it was a referral from the BNI we were in.

Oh, the business cult. Yeah, that was fun. We could talk about that.

Yeah, well, that's a— that's—

you ran the cult. You ended up being—

I would— no, I was the enforcer of the cult. Yeah, I wasn't the leader, I was the enforcer.

Oh yeah, okay. Yeah, okay.

And they didn't— they didn't like the way I enforced, and then I got asked politely to leave.

Remember the rules are the rules.

Remember I went off at the guy. Gosh, you speak nice. Yeah, yeah. I'm happy to talk about that. That was one of my favorite intros to business when I told the, what was his name? He's the regional director guy. When I told him, I was like, yeah, I was like, and he's, but his whole business was leadership training and he was telling me that I was all wrong. And I was like, hey man, I was like, I for sure out of everybody here know the least about business because I'm actually still in the army. Like, I'm actually just clear of leadership. I was like, but let's talk about leadership. I ran the sniper platoon of the TAG, mate. You want to talk about the hardest group of agents?

Having been one of those people, you want to talk about leadership?

Try managing 25 fucking snipers.

Yeah. Extremely arrogant. Yeah.

Good fucking luck. I was like, mate, you don't know shit about leadership. I was like, in fact, I think you're a terrible leader. Like business. Yeah, I don't know what the structures are like.

Yeah, yeah.

And I still probably don't know very well, but leadership.

Yeah.

Anyway, so I'm at the building. She says, I want you to come in and just take this money once a week. I'm like, and she goes, random times has to be a different time every day. Like, don't come same time. Don't set a pattern. I'm like, righto.

She's playing a prank on someone.

So like hindsight me is like, this is weird. But at the time I was like, yeah, fuck it, whatever. All right. Like, this is fun.

They can try and kill me. Good luck. Yeah, that's it.

I actually thought for a little while I was like, yeah, So the first time I do it, I like standing at a door, I have to psych myself up a little bit.

I'm like, all right, Patrick, there's either, there's either a group of people going to kill me, a naked 65-year-old woman, right? Or it's just an envelope full of cash.

Do you know, so Marty Graves once told me this story about this chick that was on an Anzac Day, picked up these guys, they get back to her house, the plastic wrap is down on the floor.

Yeah.

And so I'm expecting that, right? Yeah. So I'm like, oh, whatever, we'll see what happens in there. I'm interested at the minimum. Like, stand at the door, kind of psych myself up, open the door, walk in, no one's home, take the money, walk out. So I end up doing this 6 times over 6 weeks. I end up just walking in. I'm trying to remember all the details, but I'm pretty sure 4 times no one was home. One time she was there like with a friend and they just like, oh, hello. And the last time she The money's like, was on the counter, but she beat me to it when she heard the door opening and walks up to me and angrily is like, I don't need you to do this anymore, and hands me the money. And like, like basically like I'm still holding the key fob thing, like rips it out of my hand and pushes me out.

Hey, what was that?

So I'm like, what the fuck? So I had gone in to pick up my money on my way to train the dog, right? So I go into the house, these two guys are in the house, the, the dog, and they're like They can see because I'm really in their lives, right? And I end up training this dog for years, became like a big part of their lives. And so they're like looking at me, they can tell something's not right. They're like, what, what did she do? The money thing, right? And I was like, oh, Phyllis, I've had this weird thing going on in your building. And they knew straight away, really, something that she does. Yeah. And I was like, I was like, one of your neighbors has been paying me to go in, and they're disgusted, right? There's two gay guys, they are roast out. They're like, I'm pretty sure her name was Marjorie or something. They're like, she's such a grub, right?

What?

Nothing happened. She goes, she wants you to catch her jerking off, right? So there's like, they know her pretty well and they're like, I don't need you to do this anymore because you're too random times. No, no, that's what she wanted. Because what they told me was that she, the idea that she's gonna get caught, because she, if she's just like tearing it apart at random intervals in her house. At any minute, 9 to 5, Monday to Friday, I could walk through the door, right? And apparently that was her thing, that she loved the idea. And so each time she's doing it and I don't walk through the door, the excitement is getting higher and higher.

One time it's going to happen, but it never did over that 6 weeks.

And extinction. And that's how I really came to understood how extinction works in behavioral problems.

It's like the crescendo behavior.

It builds.

The funny thing is, was her disgusting I didn't catch up.

You piece of shit.

Yeah, so that's incredible.

Yeah, so in behavioral science, there's this idea that says—

what a resolution—

behaviors that go unreinforced go extinct. Yeah. So if you don't get from it what you're trying to get, if it's not self-reinforcing, it goes away.

You told me that a couple years ago, and I've used it on my kids, and it's fantastic. Yeah, like, watch the crescendo. I told Sammy, I remember I was like like, uh, we're trying to change like one of Summer's behaviors. And I was like, ignore it. Yeah. She's like, oh. I was like, no, ignore it. Like, it's like, I can see what this is happening.

Yeah.

And you watch it. And I was like, and then she had a meltdown. And I was like, that's— I was like, it'd be fine.

That's the extinction.

I gotta be fine now. Don't worry about it. And it worked. Yeah. And then like, I remember I've had that guy whose name I will never say, uh, like trying to tear me apart online. I think I messaged you. I was like, oh, I just had the extinction, just had the extinction burst. Yeah, like that was pretty funny. Yeah, big giant blow up. No response to that either. And then it's like, oh Yeah, this isn't fun anymore.

The only sketchy thing with using extinction is like when you get deep in the literature, you can get spontaneous recurrences, right? So like it can just suddenly come back. In fact, you can count on it coming back up to 4 times where it like over a period of the life of the thing.

Changing behavior is hard though.

Oh, fuck no.

Right?

Fuck no.

That's why like, it's funny because like—

It's sometimes impossible to a degree.

Yeah, it's funny because like what you do and what I do is like Similar but different because what I'm trying to do is accelerate everything and then have that, I guess, extinction event or something in a really condensed period. And then whatever happens after that happens. It's a lot less effective and more toxic in the long term, I would argue. Because you're like, it's sort of like, well, I guess it's a little bit different because yours is behavioral change over the long term. But I guess like in human beings, they have to be convinced of starting the process of changing behavior.

Yeah. You, what you do, especially when you're selling like a thing that will radically change someone's life, it's more akin to like how I would get a dog on the mill. So like, I don't know if people can see it, but like down the back there, there's dog treadmills, right? And it's dog powered. The dog can go as fast or slow as it wants, but a dog cannot understand like suddenly the floor is moving underneath me, right? So it, I'm yet to find a dog that doesn't love it when they figure it out. But getting them on can be hard.

Yeah.

And you can either slowly, slowly coax them on with food and you do all this sort of shit.

Or you can pick them up.

Or no, I just force them on. And so like you, with a slip lead, you go like, hey man, you can get on and breathe or you can keep pulling back and try and get away and not breathe. Like that's your choice.

Absolutely.

And there's obviously there's a spot where they're not. Getting on to Brett. There's a safe spot, but if they're trying to get away, they're just hurting themselves. And what ends up happening, you can see them— I'll try and find video to put with this because I've got plenty of video of it doing it— but they kind of build themselves up and then they're like, oh, fuck it, and they jump on. And, and then they love it because it's not just that they then get to do the thing, but it's the relief. Like, you build a lot of pressure inside of them, right? And then the overcoming of that pressure is, uh, That's actually what's reinforcing. The thing on the other side of it is what you get obsessed with because it turned off the pressure. But turning off the pressure is actually the thing, right? Like we do it with exercise with dogs. Like you put them against a wall with a prong collar, like a spiked collar. And like they don't, they won't want to go. If you're against, say you put your toes against the wall, they don't want to go through that smaller space. You just kind of pull them until they're like, oh, I don't want to. And then they're like, okay, I will. And they sort of through it. Yeah. 2 reps of that, they love that shit. Now the thing that they didn't want to do, they're obsessed with doing because it feels powerful to do it. Like I took control of this myself and was like, fuck it, I'll do it myself.

Is there a ton of translation between dogs and people? Like, is it the same principles essentially?

It's just like mammals are for the most part the same. There's of course, there's like specifics. And like one of the problems with dog training is like you get a lot of like exotic animal trainers and like, of like zoo animal trainers and shit trying to tell dog trainers what to do. And it's like, nah, it's pretty different because like the dog is with you all the time, it's in your house. So like domestication does something as well. Like you can't use much pressure on wild animals because they just leave. Like, why would I come back to you?

Fuck this stupid—

Yeah, but dogs have like—

Yeah, exactly.

Dogs are much more— Well, they're domesticated, right? So it's domestication.

Domestication mean Stockholm syndrome.

Ah, right. So, so domestication—

makes sense. I never thought of it that way, but that makes a lot of sense.

Yeah. So domestication is a reduction in aggression. So there's an argument to say that we are domesticated, that someone domesticated humans, and that we are on the path of domestication. And so what it is, is that it, it, it probably could survive by itself outside of the false reality we've created for it, but It would much rather not. That's really what domestication is, right? Like, the dog would much— it can live out on the street.

And wolves are totally different.

Yeah, wolves are not domesticated. So, like, really, the difference between a domesticated animal and a non-domesticated animal is, in training, is a domesticated animal will forgive you for shit. A non-domesticated animal will not. Like, you piss it off, it's like, cool, we're done. Like, I'm not— and I'm not looking for a relationship with you. Right? It's like, I'll have one, but it's not that important to me. If you fuck this up, I'm out of here.

Which is why, like, old fucking Tiger King and all that shit, it's like the moment that thing gets hungry, just bites an arm off.

No, tigers are different. So, yeah, so there's a dude in my school, Casey, he's a good friend. Tigers, because they're solitary animals. So the way that you play with a dog, and so you'd see like lions, right? Lions playing with each other, they're practicing killing each other, right? That's what play is, right? And it's called the predatory chase sequence, which is like, you know, you gotta stalk the animal, then chase it, then a strike bite, like just good enough to get it. Then there's the fight, like the kill, then you parade it and then you eat it, right? You gotta celebrate that you won and then you eat it. Play is moving within that. So like, even if you and I were grappling, we're doing, It's the predatory chase sequence. We're practicing killing each other. All social animals do that. So any animal that lives in a pack, they'll do that. And they have to— like predator animal, they'll play within the predatory chase sequence. Tigers, because they're solitary animals, they don't play. So if you kick a tiger into drive, it can't not kill you, right? Like it— or try to— it, it has to see the process through.

Yeah, yeah.

Whereas a social mammal can move up and down and bounce around.

And like, especially in dogs, that's where they just crank the fuck out of those.

You have to.

Yeah.

So like Casey, uh, he's like the world champion of— he's the king dingaling of tiger training around the world, right? So to give you some context, he sold Joe Exotic his first ever tiger.

Nice.

So like, that's how Tiger King he is.

Yeah.

You know in Tiger King where Joe's sitting in the chair, they're filming the film clip. Yeah, right. Casey's under that chair. He's trying to kill this. Yeah, because he's a weird dude. Tigers hate him. Like, he— like, the idea— that's what they don't show in Tiger King. It's like, he can't control a tiger. He can't train it.

Can anyone control a tiger?

Casey can, because Casey's got video.

Is he their boss?

He's got video of him in a cage with 18 tigers while the 19th tiger is jumping over that 18 tigers by himself in the fucking cage with 19 tigers. I think those are the numbers.

Yeah. Jeez, man.

Yeah.

That's crazy.

Fucking wild. But like—

He's like that guy with the raptors.

Yeah, exactly.

Just like—

Exactly.

You guys respect me enough.

Yeah.

I don't know why.

Yeah.

But you do.

Oh, he knows why. 'Cause you gotta be in their head. And like, he's been bit plenty of times. But like, he explained to me, like a lion, you can play with a lion. You can knock around with it. If it likes you, you're in no danger unless it's hungry. Or like, so, Basically, when you see people who are killed by a lion, that lion was either very hungry or they did something to that lion that warranted getting eaten, right? Because like a lion is not something that is gonna do that to you.

I've seen that video of like, this guy raised a lion, they let it free in the sanctuary, came back like 10 years later, the lion was like, "Grrr, I'm a best friend." Yeah, yeah.

Tigers don't play with that shit.

Don't do that.

Like, "Nah, nah, I'll fucking kill you." Yeah.

That's interesting.

Yeah, if you kick it into drive, it, it has to see it through. It can't, can't wind it back.

Yeah, a lot of people like that. We know people like that. You get Dan Richmond to drive, you know, kill everybody. I'm not getting in the way of Dan under any circumstance.

I was trying to explain him to someone the other day about—

he is one of the most terrifyingly calm but like, yeah, outrageously violent when unrequired human beings I've ever encountered. Like, his dad's the same.

So many people have been in his presence and not known the danger that they're in. Yeah, you know, you get like some tough dickhead and you know you're in danger because this guy's like, he's dangerous and he's making sure people know, which means he's especially dangerous because he's actually quite afraid. Yeah, like that's why that's dangerous. Yeah, then he's not afraid.

He's seen an erection come up and he's like, time to kill.

But the sweetest guy. And genuinely though, like, a lot of psychopaths can put on the mask. I don't think he's that.

No, he's not a psychopath at all. No, he just is really good at hurting people. Yeah, doesn't do it that often, but when he does, he does it very well.

A high level of competence.

Yeah, when those two guys broke into his house and there's the video footage of him just, just beating the living fuck through them, knocking them out, like, like, like edging them into unconsciousness and like laughing at them while he's doing it. Like, why the cops come? He was a cop. Yeah, he also went— he went UC and was responsible for, I think, the biggest drug bust in Victorian history.

Yeah, he had two, Matt Ryder. He caught that guy that did the honor killing in the mosque with like in his first week. Yeah, uh, like he just—

savage.

He was just driving. I could be getting this wrong, but I'm pretty sure he said he was just driving down the street and he saw the dude and was like, oh, I know that face, that's the face of someone that just killed a bunch of people. Yeah. And walking out of a mosque. And so he's like, hey man, hang on up here. I'm just going to go have a look in that mosque. The guy tries to run, arrests him, go inside. He just killed 4 people inside. Like an honor killing. Yeah.

That's wild.

Yeah.

Yeah, I know he went undercover for a long time and then did a huge drug bust. Yeah. Now he steals guns, pretty sure.

He's a gun runner.

He's a gun runner. Great dude. Legal.

Wonderful man.

Wonderful man. Yeah. Yeah. He's a funny, he's a strange cat. His dad's even stranger. I mean, his dad euthanizes whales for a side hustle. With explosives that he invented.

Blows there.

I remember when he told me that, like, because I was, I was over at SAS doing a course and Sidesy was like running one of the, one of the modules or whatever. And I was like, oh Pete, like, I'm friends with your son. So we start chatting. He tells me he died, you know, he's died 8 times, you know, he's flatlined 8 times.

No.

Yeah, 4 of them by snakebite.

Really?

Yeah, yeah, yeah, 8 times flatlined. He's been demoted 4 times too. So he's made it all the way to WO and then been knocked back to Corporal 4 times. One of them was they were out in the range and new captain comes on, right? New platoon commander. The guy was a dick. He just knocked him straight out. Knocked him off the coaster. Just knocked him out. Fucking Corporal. Done that a bunch of times. But he was telling me, and I remember I thought I was getting trolled. We were going out to his house. I won't say where it is, but it's, you know, out whoop whoop. Yeah. And he goes, just be careful as you're coming out, just only stay on the path. Why? He goes, just stay on the path. I was like, okay, world's explosive expert. And he was like working on a charge, and I'm like, what the fuck is that? And he goes, on the weekends, I like, you know, if they need me, I just go out and whack this on a whale's head and fucking once it, you know, I was like, like, it's the most out of context bizarre side hustle I've ever heard in my life is euthanizing whales. And then he sort of explained it to me, it made sense because what they were doing is they were like, they were, the WA was blowing these whales up because they come in and then all the great whites, right, just come in. So then like, and the whale oil apparently seeps out for 30 years.

What?

Yeah, so when that carcass goes down, it takes 30 years for all the oil to go out. And there's not enough kind of like large predators in the area to sort of really like—

To deal with that.

—sculp it. So what they do is they drag it out, but then just chunks of it fall everywhere, whatever like that. So they end up dragging it out a certain degree, and then they like, just before, they get it while it's alive, but like half dead, and then they kind of like swim it out. And then they, so it doesn't come back in, 'cause apparently whales come into shore to die. It's kind of what they do. They just strap this lovely little headpiece on the thing and they just shape charge. It's like a modified beehive charge, right? Straight in, once, minimal damage, but like dead immediately. And then they just fucking sink the thing.

What a, like, there's so many jobs you know nothing about.

Yeah, man. Yeah. I thought the guy who flipped golf carts That was weird. It's kind of bizarre, right? Selling 7th Level, I got to see some of the craziest businesses. Like, you know, vending machines and ATMs, you're like, oh yeah, cool, like teach people how to make money like that. The weirdest one by far was the guy who taught golf cart flipping.

Okay. Oh, like flipping, okay. I was immediately like, who's paying you to flip golf carts? 'Cause I could do that.

I would pay someone to flip golf carts. I can do a backflip in this golf cart. You want to see it? Give me $100. I'd be like, fuck yeah, bro, I'll give you $100 to backflip a golf cart. Hell yeah, dude. But yeah, he was like, yeah, basically he sort of broke it down for me. He's like, people, like, they just sell them for super cheap, and then you just fucking basically whack a coat of paint and some new tires on it, then you sell the bitch for like $5,000. Yeah. I was like, huh, that makes sense. Hell yeah. People trying to do— people, some fuck— right now the big, the big fuck, the big one is AI. Yeah. Like, you go through the seasons of BizOp bullshit. Yeah, yeah. You know, BizOp, business opportunity. And BizOp has like 3 avatars. It has like successful business guy that wants like an additional revenue stream, which is fair enough. Then you've got person who fucking hates their life. Yeah, is just looking for any. But has no tangible skills. Yeah, yeah, yeah. Right, like, they have a skill in what they do, but that skill is like heavily limited to like a middle management position, 9-to-5 kind of grind. You're just struggling forever. And then you have people who love their job but can't make enough money doing it, like teachers. Yeah, yeah, right. They're just like, I love my job, like, you know, so I wanna— but I wanna earn extra money, do that kind of stuff. And it's just like a constant stream of the next thing. And you can usually tell by like what Tony Robbins is sort of pushing So right now their big thing is like AI. Yeah. A couple of years ago it was like be a coach. Yeah, yeah. You know, another big one is Amazon stores, which don't do it. It's a fucking scam. Yeah. Like 100% scam. I'm sure there's a guy out there that does it well.

Yeah, I know a couple of people that have like 2 products on Amazon and they make like a couple hundred grand a year from it. Yeah. Like one of them is like a baby comforter. So like it's figuring out like, What is an—

a lot of them are like being taught to source off AliExpress. Yeah, yeah, make a color change and then flog it as a product and then just copy people's listings. Like, that's kind of what they teach. Yeah, if you have like a genuine product, I think like Amazon is a good place to market and sell it. It sort of shortcuts a lot of bullshit. Yeah, and they do all that fulfillment because getting like a pick and pack or 3PL type situation in a warehouse is that you got to buy stock and all that kind of shit. It's a nightmare. But it's interesting to see kind of like sales was a big biz op for a while there. Yeah, I always tried to stay out of it. I didn't like— when I was running 7th Level, that was like a huge biz op with sales. I was like, I don't want to get mucked up in that mess.

What are they like? What is the actual offer?

Learn the skill set that you can make money, right? Like, it is like— it's the same as anything. I think what people don't realize, like, you know, It's sort of like you hear like insurance, right? In the States they call it like a pyramid scheme or like an MLM. It's really not. People just don't understand how it works. Like, it's 'cause it's a weird, it is like a trickle, it's, well, it's actually a payment up system. So like, when you sell an insurance policy, you could sell it for, it's like, say it's $1,200 for the year, right? You only, that person will only pay $100. The rep will get like $800 commission. right? Right. And then their manager essentially would get like another $200 to $300. And then the company that they're licensed under would get another $200 to $300. Right. So like all up, the insurance company got $100, is paying out $2,000. Yeah, right.

Right? So it's a while before they make any money.

Yeah, but they don't have any sales and marketing burden. Yeah, yeah. Right? Someone else is doing it. And then the actuaries who run insurance companies But this is why it's like, it's not— dude, the actuaries have run the numbers. Like, the average insurance client's 12 years, right? It's also how home alarms are sold. So usually they'll install your alarm for free and then you pay for monitoring. Yeah, yeah. But you're not paying the company that installed. They're going to get the contract and sell it to a monitoring company because the average contract is like 9 years, right? So they're giving like You're not paying anything for the entire installation of that alarm. Yeah. And then because they know for the next 10 years you're paying.

Yeah.

So, but, and then that, and then they just sell the contract and then they get paid in full for 3 years on the contract. So they make whatever their cost was, they make cost plus, you know, 300% or whatever like that. Yeah. So they're happy. You didn't have to pay anything. So this is how like a lot of these businesses work. And it's like these long-term contracts, because like if you have an alarm, you're going to pay that 50 bucks a month to have it active.

Like, like, I get how, um, that's how the world works, but fuck, it's annoying how many people take clips of money and provide nothing. Like, yeah, like Liney, who works Army headquarters— I won't give all the details, but we, we were discussing one day, so he, he gets paid about $250 grand a year, right? So his job is, um, basically like he's got a real job position, but what he describes is, I am a person with common sense. Right. So like, this is true. Yeah. So other people around me cycle through their positions. His actual job is to be the long-term, the person that knows everything. He's not a decision maker in any way, but he just knows everything about it so that the decision makers who— the project might go for 6 years.

That means in army posting cycle, but there's only 2 years posting cycle. Yeah.

So he's got to do all the handovers. He's the constant person. So he's getting paid like $250 grand a year to do that. But the contract for his job is like $850. So like there's all these different companies along the way who are just getting a clip before he actually— Hey Army, you can do $500. Yeah, that's what I was saying. I was like, mate, like if you can find the way around that. Yeah, fucking nuts. You could do it. You could offer them to half the contract and double what you make.

Yeah. You should start the company. Then you can take half. Yeah.

Dealing with the army is something I try and do minimally. Yeah.

You know, I remember I did like, I did one parade at one commando and I was like, no, not for me. Not for me. Like as a reserve? Yep. I was like, nope, not for me. Yeah. I got told to do something. I was like, I'm out.

Hey Matt, how you going? Can you just go over there? Nope.

Nope. You know what? I tried. I'm out.

I tried. In earnest, I genuinely tried. You guys are making this impossible.

I remember when we went to one of the Viking lunches and we were all there and one of the— I didn't wear a suit, but I wore like nice clothes. And one of the officers came up and goes, you should wear a suit. You were there. And I go, what do you mean I should wear a suit? He goes, you should wear a suit. I go, I don't give a fuck what you have to say, mate. And then he gets so uppity and I was like, Oh, you think you're still in charge? And then I remember going to you and Tim, I was like, hey Tim, this idiot thinks he's in charge of me. It's just like, you fucking retard. I am just a man.

You are just a man. You're just a man.

I'm a bigger man.

Much bigger and frankly more capable.

In fact, you should tie my shoelaces.

And like, if this turns into a brawl, I'm telling you, there's more people on my side than yours. Yeah, yeah, yeah. You might have those other two officers with you.

Yeah, but that would be it. I, I found that hard with the Army. I find it really hard to do, to like, if I don't find your decision-making process to be like sound, I just can't do what you say. Yeah, like I remember my CSM who, uh, JH, right, like a good dude, but like intellectually I was happy to run circles around him. Yeah, yeah. And then, and, and like, like, but like overall like good dude, but I remember like they just asked me to do stuff and I was like, but that's retarded.

That's why I left. So yeah, there was a line in the sand. It was— he's dead. I could say his name, I guess, but he said something to me and gave me an order and I was like, Mick, you got to tell me your thought process here, mate, because like, this is dumb. Yeah. And I was like, you're a major. I'm, I'm a corporal. I have to do what you say. But please, please explain to me why. And his, his explanation was insufficient. And I was like, Okay, I gotta go. I said, I said like, I gotta go. Like, I'm— yeah, I don't fit in anymore because like I have to blindly do what you say and I think you might be a fucking retard. Yeah. And I'm not doing that. So like, I get the system. I'll see you later. Yeah. That's not exactly how the conversation went. The conversation went—

that was in your head.

You're like, okay, no, but what actually happened was it was about like medical restrictions and stuff and he wouldn't let me do this course and I was like, okay, but Are you saying to me that I have got to work within the restrictions as per my medical restrictions? Because I was a J5-1 and like, I was like, because my broken back. And he's like, that's right, you can't do the course.

I was like, okay, do shit, bro, no worries.

So I didn't come in on Monday and I was the SI of a DEMS course. So the whole, I'm the senior instructor on the DEMS course and I didn't turn up to work. So like the whole DEMS course is standing around waiting and they call me and they're like, where are you? And I said, I'm not coming in. And he's like, what?

Specifically told him to—

I was like, have a read of what my medical restrictions are. I'm own pace everything. I only come in because I want to. And so you have made it to the point now where I don't want to. And he was like, but who's gonna— I said, I don't care. Like, you find someone else. It genuinely isn't my problem.

In fact, the pace of which I plan to be is meaning I don't have to be on this conversation anymore.

So I was like, and as I said to him, mate, for the last 4 years, I've only been coming in because I want to. I'm getting paid whether I come in or not, and I haven't missed a day because I love this, but you have made me not love it, so good luck. And when he died, I was like, I won! Justice! I'm the winner of life. Yeah, that's funny.

Yeah, yeah, I had a real realization. I remember after I got hit by that car, and like, so I couldn't— I was a sniper, I couldn't shoot Like, so I was like, I was on, you know, I ended up being like the Echo, right? So I was just doing admin bullshit and stuff like that, and they're like, oh, like, we need you to do this. It's like, man, I can't. Like, my arm has like just been completely reconstructed. Like, I know, like, it looks like I can walk around, but like, I can't hold a gun. Like, I'm not legally— I'm not legally allowed to hold a gun right now because I have no fucking control over it. Like, I'm just out of this thing. I have a fucked up arm, you know, because I had a total reconstruction of everything. Like my collarbone's metal, everything, right? You're so close to being Terminator.

What's that? A few more surgeries. I know. You'll be a Terminator. Yeah. Yeah.

Well, I mean, I have that implant. Yeah. Okay. It's actually a real problem. I got this big-ass dick back pain. Right? It's actually the reason why I left the army was a big-ass dick back pain.

It's on my medical docs. Yeah, it's on my— It's covered by DBA. I have to get a reduction.

Yeah, my wife gets compensation too. But yeah, and I remember just seeing the boobery of the people that were in charge and being in the office more rather than just being out shooting and sort of looking like being in the office while decisions are being made. And I was just having existential crises. Of like, I can't. Because we just got back from Negan. And I saw our— I won't say anyone's name. But I saw our OC do some retarded things on the battlefield. You would have heard this. Like, retarded. Like, what is happening? And he was my OC in TAG. And I was like, OK. And I saw more retardation. And then we're going to rotate back over to Afghanistan. Who was it?

I'm pretty sure— actually, I think it might be Sokos now that got shot in the ass with map out. Who was the— we definitely can't say his name, but there was an officer who like was— he was the OC. Yeah, so that was him and he got shot. And he's like holding the map, reading the map like that, like the whole map out, like, I'm in charge, I'm the guy, I'm the one making the decision.

Everyone's like, why are you here?

It got nailed in the ass while it was—

dipshit, dipshit, bro.

The guy was a dipshit.

I remember, that is so funny.

Could you imagine I mean, like, even as the lowliest digger, you know if there's any chance anyone's going to shoot someone.

It's the guy holding the job.

Don't be the guy who's carrying the big radio or holding the big map. You're very clearly in charge.

Yeah, don't, don't be that guy. Yeah, like, one of the— like, he did— they did so many stupid things. I remember once, like, you know, to get your DSC, your, your, your Distinguished Service Cross, you have to have a resup by a fucking plane or whatever. You have to have like a drop reset, all this bullshit they have to do. Yeah. And so like they go, we're getting resupped. And then we're like, yeah, where are the helos landing? Like, oh, we're gonna— this is gonna be a parachute one. We're like, we're like, motherfucker, you know everything's gonna break, right?

You know half the water explodes when you do that. Yeah.

Like, did you order triple? Yeah. No? Okay. Your first time? Yeah. This your first time? Yeah. Doing this?

Like, you know, a bunch of that ammo goes off when it fucking slams into the ground. Yeah. Because 1 in 25 parachutes fails. Yeah. That's the numbers on a cargo chute. 1 in 25 of them fail. So like, that's a pretty high fucking failure rate to watch all your important shit slamming into the ground.

We had an ATV getting shipped in and they fucking dropped it. The thing just exploded. Just the fucking— we got it off the thing, the axles are just cracked in half. And they're like, this is worse than the thing. So we salvaged some of it for spare parts, but we just ended up blowing it in place because like, what are we gonna fucking do with a broken ATV?

I had a.50 cal barrel.

I needed new— I need a new barrel.

And it arrived like fucking bent like that.

I can shoot around corners, guys.

I was like, this is worse than the barrel I've got. This is no fucking use to me.

Yeah, bro, it's like— and everyone knows that they're doing it like for that. It's just like, fuck, at least order triple, like order triple what you need. Fucking retards, man. Yeah, you know who was awesome on that trip though, who I can say, is Savage. You ever work with Savage? British officer? Uh, nah. Yeah, British guy. Fucking weapon. Really? Yeah, yeah, absolute fucking weapon. He was one of the platoon commanders. Yeah, right. He's still in. He's like high up now. I can't remember him. But I remember we were getting absolutely, absolutely pizzled, right? And that guy that we were talking about was basically screaming over the radio, right?

I'm freaking out! Just like—

and it just freaks everybody out, right? When your boss is like screaming. And then I think someone turned his radio off because it just stopped.

But in those days, because that's his first trip, right? So like, it's your second. Like, you're, you're, you know, you know what you're doing. This is not your first day, but for them it is.

Yeah. And it's their last. Yeah, it's their only time. So like, they're just tourists, right? So like, but I remember, um, Savage comes over the radio. He's got this hardcore, posh British accent, because he came over from— is it Tewkesbury? Yeah, one of them.

I think I know who you're talking about.

Yeah, he's a fuckin' good dude, man. And he comes over, he's like, right, men, here we go. And he just starts like— Lots of guts, lots of smoke. I felt like I was in World War I. Yeah, yeah, yeah. It was fuckin' radio, men, this is what we're gonna do, here we go. All right, cheerio, let's go, men, like that. I was like, fuck yeah, let's go fuck kill some people. But yeah, that was it.

The best set of orders that ever came over the radio was Speersi, and it's recorded, and it actually, it got released. The footage is somewhere of him coming over the radio. They're like, his orders, I can't remember all the details, but it was a rotation for, and he's like, get up there and fucking kill him. Okay, like, oh, That's the orders I needed.

Yeah, I don't know. All right, I was gonna— I was just gonna maim, but yeah, that's a good idea. Yeah.

Oh, you're right.

Yep, got it. It, it, it's a— it's an interesting, like, it's a, it's a very unique microcosm because it's very relatable to business. It's like, it's just all like immediate. Yeah, I mean, like every decision is immediate, intense, and like the outcomes are instantaneous. Yeah, yeah, you know, it is, it is such like the leadership that you have in that environment is essential because you can have a bunch of really good operators. If there's just retards at the top, no one's confident in anything. Yeah, yeah, totally. And you can, yeah, you can go back to your training and whatever and you will tactically do the right thing. Yeah, but strategically, if you're doing retarded things, you're just gonna get fucking wiped off the face of the planet. Yeah. And like, I find that in business, like when you see, like, because I think good strategy is trying, it's trying to achieve an outcome obviously, but it can't be like immediate gratification. Just before, on the way here actually, I had a mate of mine who like, he's sort of now up and coming in a business and they're trying to do stuff. And he was like, hey man, can I call you? It's fucking like marketing shit's bad. I was like, calm, stop. "Calm down. What's going on?" He starts asking me questions. I'm like, "Matt, I have no idea what you're talking about. Just fucking stop." And essentially it was like they had this really good thing going, and then this thing started going really well, and then now this thing isn't going well. And I was like, "Dude, it's like you're not— who's in charge? Are you in charge?" He's like, "Yeah, sort of." I was like, "OK, cool." You have to have irons in the fire. You have to have things going on. And then, because like fires go out. Yeah. So if you have one fire— this is what I said, I said if you're trying to like light a room, right, you could burn a candle as bright as it possibly can, but that candle has only got a certain amount of wick. So you can burn it fast and bright, or you can have 5 candles that are burning slower, slower. And I was like, if one of the candles go out, you could then make the other ones burn brighter. Right? You could put an accelerant on those ones, but a little bit, you know? And then you have time to do the rest. And I think like what I see, and you probably see the same thing with like dog training, is like people are trying to get all the immediate gratification shit all the time, which means that there's a constant like feast and famine. Yeah. I think it's a faster dopamine cycle. Yeah, right. You probably have to— you probably like— that's where training dogs, dogs It's super interesting actually, because like they're not thinking long-term at all, right? No. So you have to like, you have to plan all their long-term goals out. Yeah. And then make them jump through a series of small hoops to get to the end, but they can't, I guess they won't fight you on it essentially.

No, they will sometimes, depends on like, depends on the type of dog. Like, as I was saying, like those Spitzes, like that kind of dog does not like to be coerced. You know what I mean? So like you can do it, but that will affect your ability to do it again in the future.

So is there a type of dog that's like you just can't train them? No, there's not.

No, no. Like, there's different approaches to different dogs, and even within different types of dogs, there's different approaches, and you get different reasons for different things and shit like that. Like, the thing that's really interesting, say, at the moment in Australia is there's— in Malinois, right, there's like lots of different bloodlines, and And being an island here, like, it's hard for us to bring stuff in, but we have almost everything here. But it's just that how people are breeding it and in what combinations and stuff like that. So anyway, at the moment, like, the 3 puppies we have at the moment are from this thing called the Sleek Slimes, where they have this peculiar trait where they take possession over shit and will fucking fight for it, right? Like, it's called signal tracking or sign tracking where, you know, Normal classical conditioning is where you teach a dog like, hey, this leads to this, right? So the best example of this trait is in raccoons. Raccoons are all resource guarders. They don't share anything, right? So the trait that creates that is like, you can teach a raccoon, uh, and there's video of this on YouTube, right? You get a poker chip and put in a money box and I'll give you food, right? And so they— classical conditioning then puts together the sequence. Oh, if I put this into here, I get that. I want I'll do this to get that, right? So that's classical conditioning. You go like, this will lead to that. Sign tracking is there where the learner goes, this is that. And so what happens with the raccoon is before too long, he can't put the poker chip in the money box because it represents food, and he would never give away food. And so even though it is not food, it's the representation of food, so he then holds it. And you can see it, he's in turmoil because he knows this is worthless, but it represents value, so it has value, so I can't give it up. And so when you get that trait— dog, yeah, so that's this, that's the trait that like you'll get a dog that will guard an empty food bowl and shit like that, right? Because it's like that, yeah, some dogs will food guard, whatever, but if he's guarding the empty bowl, it's because he's connected the bowl and the food are the same thing. So this is food, this bowl, even though I can't eat it, it has the same effect and has to be guarded like food. Food. So like, you get that in a dog that is— likes to fight people. Yeah, yeah. They take possession of weird shit. So like, one of them took possession of Jazz's foot. So like, she's sitting down, he like lays down, puts his head on her foot, and then just decides, 'This is my foot. Like, I own this.' Because he liked it, it was comfort.

So she wants to go away, she tries to move, he nailed her.

Like, like, he's a tiny baby, so it doesn't matter, right? And you've got to teach him at this point, but like, That's a weird trait. So like, that kind of dog requires a very different approach to a different kind of dog. So there's, there's approaches and all kinds of things. And like, you know, when you talk about like trainability, it's— some dogs, trainability and intelligence are completely different things, right? Yeah, yeah. So like a pointy-eared dog, you know, like a dog that— either a hunting or herding dog, you can't hunt or herd without a buddy that does it with you. You, right? So like the farmer has to tell you what to herd and where to put them. The hunter has to— you're searching for— so they're, they're programmed to take advice, right?

Like they, they want pointy-eared dogs.

Yeah, not necessarily all pointy-eared dogs, but most pointy-eared dogs, right? They are programmed to take advice. They want to connect with a person and do what the person says. That doesn't— so they're way more trainable. But you might get one that's a full dum-dum and like he he's going to outperform, say, a Staffy who's like, like, you know, like the English Staffy that a lot of people have around. His job is guard the chickens, you know, like, these are your chickens, don't let any foxes or anybody else fuck up these chickens. He doesn't need your help for that, you know what I mean? Yeah, he doesn't need your guidance. He's just waiting for a fox. Yeah. So he might be the smartest dog on the planet, he'd be way less trainable than the Malinois, who's the dumbest dog planet because he's not looking to take advice. Like, you see my dog, like, he constantly looking at me like, what are we doing? Like, what are we doing? He can't— like, I could do this. He's like, what are we doing? Yeah, yeah, yeah. That's sort of— that's the big thing. So like, you get like livestock guarding dogs, like a big Ovchaka, or you know, the kind of dogs like a little—

gigantic ones that like fight off fucking wolves and shit like that.

Like, you can train them, but they're not easy to train because they're not interested in being trained, right? So like, there's a guy down in Melbourne who like has really highly trained one, but he's a really good trainer and has had a lot of development of that, you know what I mean? For the most part, they're like, ah, fuck off. They don't want anything you've got. They're specially made because you don't want someone like 2,000 years ago, you don't want someone being able to befriend your dog and steal your thing, right? So the dog's like, fuck off, I'm not interested, right? Like, I don't want your help. I'm I don't wanna be your friend, right? That's how they think.

It's funny 'cause like I train a lot of salespeople. Like I can usually tell straight away if someone's like, can be any good. I think anyone, almost anyone can be decent at like, 'cause it's just communicating in the day. So like we're taught how to do it. And it's like weaponizing the skills that we have. Like, you know how to listen, you know how to be engaged. You know how to be curious. You know how to ask questions. So it's like, but it's like doing it on command, you know, like, yeah. And so, um, what I look for is thought process. If I cannot understand where you're going, I will not even consider, yeah, like giving you feedback. Yeah, yeah. Because it's like, wait, this is retarded. Like, you just, it's so confusing and gobbledygook because like execution is such an easy thing to makes. Yeah, like, oh yeah, you're doing it right, you're, you're going the right direction, you just, you just do it stupidly. Yeah, you know, but if you're going off on the fucking wrong direction, like, you gotta, you gotta make a map and then you got to get back to it, and it becomes like, it just too difficult. Like, when I was hiring reps, we would listen to the first 2 minutes of every call and we go, yes, no, no, no, yes, no, yes, no, because usually they've made so making mistakes that like, oh, it's too hard to fix. Yeah, too hard to fix, too hard to fix.

But I think you can smell your own a bit, right? Like, I remember when I was on selections, you at the kit check, you didn't give it like 90% solution on who's passing. Yeah, at the kit check, like first 10 minutes, you can walk around and be like, yeah, he'll make it, he'll make it, he'll make it. There'll be some like monstrous dude, you're like, you won't make it to lunchtime today. Um, like as soon as, as soon as we pretend you did something wrong and make you do burpees till you vomit, you're gonna realize, oh, these cunts are gonna fuck up my body. That's what happened. You would have seen it when you get the monstrously jacked dude.

Yeah, mate, you get the guys with APACs, they die real quick. Yeah, you gotta have 72 hours on the man. Yeah, exactly.

But you do, you do, you gotta, because the moment you go—

not many operators are fucking like, are super lean.

Yeah, when, when you get someone on the course and the moment they realize, oh fuck, you're gonna put me in a calorie deficit for 6 weeks, yeah, like, I'm gonna shrink the fuck out of here. It should take you 12 months to get this back. Yeah, whereas me, at the end of it, you're like, wow, six-pack, for 5 minutes. Yeah, but yeah, you can smell your own. It's the same as like what we do in here at club. Like, whenever there's a big-name dog trainer in town, uh, I always like, if they want to come here, I invite them. And I— so Jazz always has her dog Genta just in here. So we'll be working, like, the real working dogs are one at a time, or always on leash, all the bullshit, right? But like her ex-assistance dog, pet dog, just wanders around, does the same thing. I always watch really closely the people who, uh, like how they interact with that dog, and within 30 seconds I then know whether they're a real dogman or not, you know what I mean? Like I can tell where— yeah, that's a, that's a term, right? So like I can tell from the way they interact with her dog, and the correct thing to do is nothing. Like, if the dog comes over, you might give it a little tickle and then tell it to fuck off. You don't— like, real dog people don't mess with other people's dogs, right? And so when we— when someone then tells her to sit or gives her a treat, I'm like, oh, you're a fraud.

Like, you're not. Straight away?

Yeah, yeah, yeah, straight away. I can tell straight away because no real dogman would do that. Like, if you were a real world-class dog trainer, when another equally good or probably better trainer's dog comes over to you, you don't fuck with it. Yeah, yeah, because you know you're gonna change the way the dog interacts, and it's her assistant's dog. When someone gives it food, I'm like, oh, you don't know shit about dogs. Yeah, like straight up. You might know how to say all the stuff and be a good presenter, maybe handle your own dog real well, but you're not a real dog man.

You get the same thing in— it gets pretty good in everything. I remember I was running an event for Jim Launch. Yeah. And I was orchestrating all the backend sales for the event. And we had a couple dudes there, like quite well-known in sales. Nice guys, great presenters. But I was like, hey guys, we're going to sit here at the table and we're going to handle objections. Yeah. And one of them was like, live, fucking sweet, sounds good. The other one was like, uh. Like that. And I was next to them, and I remember watching it. And I was like, oh, he doesn't know what to do. Yeah, yeah. It's all theater. And so I came over and took over, and it was like, it was the difference. It was just like, because there's like a theatrical element to sales that like you can present at it really well, but like having to problem solve in real time requires a completely different skill set. Like, you know, like my content will never go viral. I don't particularly care if it does, but like it's because like It's just not user-friendly in the slightest. Yeah, yeah. Because I've actually done it. It's technical. It's very technical because if you understand, it's the same as your stuff. It's like there's underlying principles here that without the underpinning of that, the rest of it is just totally fucking useless information. Exactly. And it's like I get shitty with word track stuff, which is probably like the new fancy dangle way of teaching a dog to fucking, you know. Bite somebody or whatever. It's like there's a new technique. It's like a shortcut. Yeah, it's like, yeah, but that shortcut, like, one, you don't even know why it works. Like, I remember I was, uh, I was talking about, like, people are like, oh, how do I frame this? And I go, what, what, what, when you— what do you mean, how do I frame? How do I set a frame? I was like, what's a frame? They go, oh, well, you know, it's like, you know, it's like a frame. I was like, what's that though? And they like couldn't they can't describe it to me. So I'm like, okay, what you're talking about is a presupposition. Do you know what that is? Like, no. I was like, okay. So I was like, you have to have an agreed-upon known, otherwise your argument— like, what you're doing is trying to make a logical argument, which means you have to have a presupposition that we agree on. Otherwise, like, start point, we're going in different— you're going in different places. Like, like, you know, like, that's why, like, if you ever watch Andrew Wilson— no, yeah, from— he has a podcast called The Crucible. He's an expert debater. He's frustrating to listen to because like he goes into semantics a lot, but he makes everybody agree with his presuppositions and definitions. Yeah, or he makes sure that he understands their definitions very well. So he makes everyone define everything. Yeah, but when you're trying to like debate professionally, yeah, because people do, it's the— it's like a conflation of terms. Yeah, and then that's a way to pivot the argument away from something else. But if you don't want to let someone do that, you have to define all the terms. And in sales, that's a really handy tool because like, like, people don't answer your questions. Like, if I say, what happens if you go to your wife and, you know, she says no, and you go, oh, I don't think she would— that's not what I fucking asked you. Like, yeah, yeah, you know, now I have to get you like, yeah, but what if she does? And then we have to go around. It's like, no, you have to define— the definition is like, she has to say no, so you can't skirt the definition. And so we have to lay these things. And I was like, that's what— when you say lay a framework, like, that's what you're talking about. But the problem is, that's not what you're talking about. Yeah, you're talking about a silly word trick, a sleight of mouth that you can use. If you want that, I can give it to you, but it's completely useless information unless you understand why it's working. Because you can, like, logically trick people into basically anything. Yeah, yeah, you know, because you can, you can set those things up. It's just a series of rakes. Yeah. And then they get bigger and bigger and bigger, and eventually they step on one that fucking hits them in the face. Yeah, it's like, oh fuck. And people hate being logically inconsistent. Like, if you know that about people, then all you have to do is like a death by a thousand paper cuts. Yeah, work them back around and just like— it's like, but you said this, and they're like, oh fuck. It's like, so which one is it? And they go, oh shit, like that. And people will do things because they, they, they feel stupid. Yeah. You know, and like that is a legitimate sales tactic, but it ends up like creating bad vibes. Yeah. You know, so like, but it's a break in case of emergency kind of like.

That's what I was going to say, like it's the same in dogs and that like, I think actually this is something you and I like, things you actually get from being in the army that are useful your whole life. Yeah. Right. A lot of people like I've had people People say like, oh, you learn leadership in the army. Like, no, not at all. I did plenty of leadership courses in the army. They were all dog shit. I don't believe any of— I don't believe the army creates leaders. I think it selects them. So there's plenty of fucking great leaders in the army, but they weren't made by the army. They were selected by the army. Yeah, right. Um, but I think the one thing that it plays a big role in my life, I see it play the same in yours, is like foundation skills. Like, like, do— excellence is mastery of the basics. Yeah. And that you have to be able to do whatever the foundation is. Never came. Exactly. Yeah, exactly right. Like, exactly.

Oh, it's just Fieldcraft shooting.

Yeah, it's just more of the same shit. Getting exceptionally good at the same shit. Oh dude, look at the jetpack. Yeah, but so that you don't have to think when you're doing that shit, and that frees up your ability to then concentrate on really tricky stuff. So all the normal shit is just happening on autopilot.

But also when you level it out across the population, like most people can't like get up that level, get up to that level. So the people who can do— but everyone is on no retard level. Yeah, yeah, you know, like obviously except for some, but generally speaking, like that's why I think, I think it's like Isn't it 85 is the cutoff? It's like the IQ cutoff for the army.

Uh, army uses GAS score, so it's 5, but I don't know what the equivalent is to IQ.

Yeah, so there's a point where you can't— it's so hard to teach you a new skill.

It's about that, where they get to the point where we can't reasonably— we can't meaningfully employ you. I think in the US Army it's 75. I think it is something like that, where there's no jobs for you. We can't.

And then like the thing about that, like, you ever look looked up the average IQ per country? Yeah, that—

you're not allowed to do that. Let's not talk about that, bro. It's crazy. Yeah, that, that exposes some, uh, it's crazy.

Yeah, especially when you, when you realize what hap— like, like, I know my IQ, it's pretty high. Like, but like, let's— like, I do, I know I'm an intelligent person. Not as smart as some, but smarter than most, that's for sure. And so are do, it is such— it is the most unfair advantage ever. Like, your ability to reason in your own head, because that's what it is. It's not how much things you know. It's your problem-solving. It's your real-time problem-solving capability. And so it's like how deep inside the box or how far outside the box can you go. And it's like exhausting the box and then going outside and making it bigger and bigger. Like, if you're at 100 IQ, which is like, you will never ever reason or problem solve to the ability of someone with 120, 130, 140, 150, 160, and then up to like, you know, the 200. It doesn't mean you'll do anything more significant with your life, right? Because you still have to apply it.

In fact, it can be the opposite. Yeah, you have to apply it.

Yeah, yeah. There's probably a sweet spot of like, once you get over something, it becomes like a net detriment. To your life or something like that. Well, it's Dunning-Kruger.

Like, it's— yeah, you know that, you know. Yeah, yeah, yeah.

But it's like, I remember having this like conversation when it was actually like at a thing, and they go like, how do I do what you did? I said, well, like, I'll tell you what I did, but this is no bearing on what you'll do. I said, I have, I have a borderline eidetic memory for things that I hear. So if I, if I ingest I hear something audibly, I basically have memorized it. And so like, that is— I go, you can't do that. Yeah, yeah. So like, I listen to a podcast and I can recall that 2 years later like it's something I made up. Yeah, yeah. And so like, good luck, mate. I can do that. Like, thank you, Jesus. That's a, that's a genetic glitch that I have that my family doesn't even have, you know what I mean? And that's where like at school I didn't have to do homework. Because I did it like this and then I was like fucking around in class. Yeah, but I like just listened to it so I was good to go and I got great grades. It's like, that is such an advantage in life, you know. Uh, that is not fair. It's not fair.

So that's what life is.

I have such an unfair advantage over most people, you know.

But look at a cheesecake, put on 2 kilos.

I know, right? And I can't not eat it.

It's not all up.

Yeah, and I got this big-ass dick back pain fucking dragging me down. What's your IQ? It's 163. Yeah, I don't know my IQ.

My GASP score was 16, so I don't even know what the equivalent of that is.

I don't remember what—

I don't know what that was. And that's in 2003, so I don't know what the fuck it would be now.

Yeah, with inflation.

Yeah, that'd be up 220, 225 by now.

With your IQ High level of income and advanced in the sciences.

Yeah. So the way it works back then, I don't know if it's still the case now, but the army use gas scores. 5 is the minimum to get any job. Yeah. Below that. And I know that because Ryan got a 4 first time around. Ryan's not a dipshit either.

No, he can't read.

So Ryan got a 4 first time around and a 14 second time around. Yeah, right. Because it was just that he didn't answer enough questions. That was like— that is a— I tell you, that is a fucking funny case. In— I went to school with Ryan for like year 7 to year 12. Yeah. Uh, Ryan is like ADD, like, to the max. To the max.

Yeah, he, he like— yeah, he fucking— he maxed out on that.

Dyslexia and cheesecake. Not back then. So Ryan has not— like, I, I often I just say, like, people these days, like, everyone's got ADD, right? Everybody's got, like, doom scrolled too much. Not like the kid that is bouncing around the classroom, cannot sit still, is actually a sweet kid, but is the naughtiest kid.

He's the poster child for, like, ADHD.

Like, he has a severe case. Full-blown dyslexia. Like, yeah, yeah, cannot read out loud off of a board. Like, cannot do it. Everything just mixes up 13 years of private Catholic school, did not learn how to read, tried to join the army. They're like, no, you can't read, fuck off. 6 months later, can read. Yeah, because he's like, oh, decided to— well, now I'm motivated. Like, I've got a reason to figure it out. Taught himself to read in 6 months, redid his army entry test, and went from you are too dumb to join the army to you can have any job you want.

Yeah. Yeah, that's the thing, like that, like I have a YouTube block at the moment where I just don't wanna film. 'Cause I can't think of anything good to say at the moment. So I'm like, I don't do it at all. And then, so I'm just like, blah, Matt Ryder's literally messaged me today. He said, hey man, you got a video this week? Yeah, mate, and it works. Like, why am I lying to him? We can have it be this. I'm gonna pay you anyway.

You can send it in this. I'm gonna pay you anyway, like.

I'll pay you every week. I said I would, right? It's my fault. Like, I'll just—

you know what I mean? I'm saying this again to trim the bit where I walk away from the camera.

Yeah, make this awesome. Um, so yeah, it's like, you know, I had this— I had this block, and then like, I— then I like start to go like, I like will come up like refuse to do it. And like, that was hard with the army because like I'll, I'll create my own refusals. Yeah, like, oh no, I'm not doing on that. And there's no amount of coercion. It now becomes like, it's a point of principle that I won't do it. Yeah, yeah. And then I've figured out other things in my life that I'd rather do, like play guitar, go to the gym. I'm in a real season of me.

But you're, you've climbed Maslow's hierarchy too high. Like you're, like you don't have a lot of needs. Like there's not a lot of pressure on you to make that. YouTube video.

It's a very—

like, if I were to say, take your phone and just transfer all of your money out of there, there'd be a fucking—

I've been making—

there'd be a YouTube video today. Yeah, a fucking good one. There'd be about 5, like, there would be some impressive shit. Suddenly you'd be like, what's up guys, Matt Ryder, fucking shining my butthole to the sun to try and get more money. Doing anything.

Yeah, anything. Yeah, it was funny, right? I, um, I, uh, like, when I wanted to win the school games 'cause I was like, oh sweet, I've got a little like, I got a little project. Yeah. I get to try and figure this out. And when that fucking Mongolian dude came up to me at the last minute. So what happened with that?

What was going on?

So I just like, I was just crushing everyone. Yeah. So I was like, fuck sweet, bro, I got this. It lasts 4 weeks and I only, it was a 12-week thing I started.

And what was it measured by? So you weren't going for max money, you were going for max growth.

It's most growth. So everyone basically who's, they start start their school group, and then it's over a quarter. Yeah, I thought it was over a month, so I started going hard. I started in February, but it starts in January. All right, so it goes for 3 months, right? So I was like, oh fuck, sort of didn't realize that. So I started late. I was like, okay, cool, let's go. I've got 8 weeks to— and by week 4, I was just decimating everyone. I was double the nearest person, um, so I was on top of the leaderboard. Now I was like, sort of like Okay, sweet, this is in the bag, this is boring now. Then like, you know, this guy was climbing up. What was his goal? He's just some, I don't know, he's all in Mongolian.

Oh, so you couldn't even see what it was?

You don't even know what it is? No, I think he was a trader, a trading coach. Okay. Right? But like, he was using like, I could sort of tell, I put in, I went onto his Instagram, it was all in Mongolian, but I could like, he was having my face on there. So I was like, oh, he's like—

he's having a run. He's having a run.

The Mongolian hordes are coming. Yeah, the Mongols are coming, bro. They're coming for me. So I was like, right, fuck this, dude. And but this is like literally— I figured this out like 4 hours before it was over, and he was within $50 of me. Wow, right? So I was like, fuck, because I just hadn't looked at it. I was like, I'm so far ahead. And then all of a sudden I check in and I was like, what, what? Like that. And I was like, fuck. So I was like, right. And it was, it finished at 4:00 AM my time. And it's 11:00 PM I think when I figured this out. So I start going, fuck, I can't lose this Mongolian fuck, right? So I was like, what do I do? Because I had a 7-day free trial. I was like, what do I do?

So I started going— Yeah, right, so you can't make money more money.

Yeah, so I ended up turning the trial off. Yeah, yeah. A guy messaged me, he goes, hey, turn your trial off. It's one of the Scoot guys. Yeah, he goes, hey, turn the 7-day free trial off and just get people to sign up. I was like, fucking good idea. Yeah, I was like, I like you. So it did that and then weaponized the whole group against Mongolia, right? I was like, fastest way to get people on side is to give everyone a common enemy. Yeah. And I was like, the Mong— I was like, Genghis Khan killed 10% of the entire world, guys. Yeah, yeah. We can't let these guys do it again. Yeah. We can't let them win. Yeah. Like, they've had their time. Yeah. Mongolian Horde's done.

There's a 1 in 20 chance Genghis Khan raped one of your ancestors. You know that's a fact?

Yeah. That's a fact. Well, you know what? I raped one of his ancestors. In business. Right? So. Yeah, so I kind of weaponized the whole group and I was like, guys, the Mongolian hordes are fucking coming. I was like posting about it. I was like, we can't let them win. So the whole group just turns against Mongolia, right?

People are posting— denial of service attack on all of them.

People are throwing flags and shit like, fuck Mongolia, right? And then turned up to trial and then I was like, I just went live in the school group. I started posting about it on social media and then I did a deal and I was like, if you sign up for Basic, I'll give you Premium. Yeah, yeah. And then turned the trial off, and then I went on to, I was like, hey, I'm gonna go live for like 2 hours, just come answer questions, and I just aggressively sold people. I was like, you want a trial? I'd look at their name, you want a trial? You need to convert your trial, I'm not answering your fucking question, go convert your trial. Like that, and I was just like, like that. And I ended up, ended up in 3 hours adding $5,000 MRR, like that, to it, and I think I ended up winning by about $7,000. $30,000. Right, okay. And that, so I'm smashing them. Mongolian hordes had no chance.

So if you're watching, that's why Matt has the crown next to his name. That's, and that'll go at the next quarter.

No, the crown is actually, as soon as you make $30 grand a month, the crown comes. Oh, right, okay. The next one is the diamond, which is $100 grand a month.

Right, oh, I thought the crown was 'cause you won the school game.

No, no, the crown is like when you make a certain amount of money. I got a trophy. Oh yeah. The school games trophy. Coffee. Yeah. Um, and then if you have the star, that's a 0.1% group. It's not money, it's engagement. All right, okay. Like that. So, which is the thing I'm trying to kind of hack at the moment. Um, so like, they had a meeting, the whole school group had a meeting without me today, like, because I said I gave them my success criteria and the next challenge would be $50K if they hit it. Right? So about 100 of them have got together. And they're wargaming how to spread the word. Because I said I need to get to 1,100 members, a certain amount of yada, yada, yada. So they asked me a whole bunch of questions. And I gave them all the data that I have. And they were like, OK, sweet. And one of the guys, Jeff, is leading it. And their plan is they're going to post the link 200 times a day. In different areas. There's about 100 of them. So they have to do like 2 a day each in different groups, businesses, stuff like that. They're just gonna fucking spam content. And in my school I have like a whole drive of reels that they can just download and post.

Yeah, and use your marketing material stuff.

Yeah, and then they get their affiliate thing. So like good to go. Yeah. You know what I mean? Yeah. So yeah, they're kind of, the leader, called me today. He's like, all right, man, I need some help. I was like, yeah, cool. That's cool. Like that. So they're kind of, they're trying to spread the word. Because then if I hit that one, then I'll give them criteria for the next one, which will be $100K. Right. Yeah. You know what I mean? Yeah. I might do like 3 people win $33K or something like that.

I'm not giving away $100K.

I don't have that to give away. I can't. It's interesting, right? Because like, you know, free, I mean, I must have paid Mark Zuckerberg $30 40 million bucks. Yeah. But like, let's just say over the course of that, right, I had like, say, over the course of 7th Level, I had like, say, 50,000, like, let's say actual coaching clients, let's say, you know, 10,000 coaching clients, right?

Go through the 7th Level.

Yeah, like while I was there. So like, if I just like, what's that? 50 million divided by 10,000, it's 5 grand each. So like, you know, I could have just like, if I gave everyone, like if it was marketing, it was like, sweet, like here, like if I could give them money internally.

Yeah, like, and School's cool, like the way that the commissions, like you don't have to do anything, it does it all in the back end, you don't like people are getting commissions.

Yeah, I'm posting music tonight. I gotta post at like 11:00 PM. It's the most, the most.

But like people getting commissions from me that I don't know about. Like unless you get into the settings and have a look, like you just got a new member, you don't know that I got referred from someone.

Exactly. And like it's such a, it's a very, I mean like their gamification of it, it's such a genius business because from a coding standpoint it's very simple. Yeah. Very difficult. Because like there's that many people on it. You know, schoolers isn't even the biggest group. No, yeah, that it's not. The biggest group is 325,000 people. What is it? It's the— like, if you look on Discovery, it's always number one. It's like the AIS group. It's like an Asian guy. Yeah, right. Yeah, Asian in School. I don't know. Yes, but yeah, I think it's like an insurance thing, but 325,000 people. Yeah, it's a lot of people. Like, that's a monstrous fucking group, man. Yeah. Yeah. Like, I don't know how you get that many people into anything. Yeah.

Imagine the notifications if you're an admin of that group.

Yeah. But yeah, it's like the number one group always. I don't know how they've gotten so many fucking people in. Schoolers group's got 190,000, which means that there's 190,000 school groups.

Yeah. 'Cause you're automatically in it. Yeah. Yeah.

If you have a group, not if you're obviously just on school. Yeah. But apparently it's got 22 million users.

Yeah, I believe that.

Which is wild. It's right. It's worth well over a billion. $1 million. It's great, man.

I, um, like, you know, it's the platform I've been looking for. Like, it works so well, gives you the right amount of touch points. Like, as an educator, I think it's close to perfect. Yeah. The only issue is, like, I've just recently dumped the school calls. They're dog shit. Um, just go back to Zoom. Yeah. Uh, what was happening is, like, I was getting bad sound, and every time I pinned myself, like, I would have the group, I up, but then if I had to show something, I pin myself, make myself the whole screen. That would disconnect everybody's Bluetooth devices. So yeah, so anybody that was listening on headphones, that's weird. Yeah, would suddenly not be connected every time I changed that. As soon as someone told me that, I was like, oh, why didn't you fucking tell me that earlier? This is a disaster. Like, I was like, let's go back to Zoom. This is like, I like the school calls because they're, it's just inbuilt and you can post it and you download it.

Yeah, super easy.

So if I do like a spontaneous one, I just do that, like, but, uh, the proper calls, we've gone back to Zoom.

Yeah, yeah, yeah. I don't care enough about people. Yeah, well, yeah, it's part of my charm. That— my group is ruthless. Yeah, bro, that group is ruthless because, like, people ask stupid questions, I make fun of them. And now it's got to the point where, like, I, I, I'm never the first. Like, I'm the last, if anything. Like, there's people going, like, one guy goes, like, oh, if we win this 'How do we get paid?' Right? And like the comments were like, 'What do you care? There's no chance you win.' Yeah, ask them that question. It's like, the fact you asked it means you— like, what does this matter? Like, what are you talking about?

Magic beans. I'm gonna give you 3 magic beans. You have to climb the beanstalk and you have to steal the goose that lays the golden eggs.

I'm gonna be at the top of a building and I'm just gonna shake a duffel bag full of cash and give it to Ned at the bottom.

Why do you think that? It's a treasure hunt. I'm gonna— I'm gonna get the amount.

Dickhead, like, what are you fucking thinking? Fucking hell. Yeah, I was so specific too. I go, if any of you fucks like try and make me Western Union money to you, I was like, it's gonna be wire in USD. Yeah, I was like, if you can't take that, you can't compete. Yeah, I was like, that's what it's gonna be. It's already set aside. It's like, go get Wise now, you got 3 weeks. Go sort your shit out. Wise, Airwallex, PayPal, whatever. But I'm I'm wiring you money. Yeah. I'm not credit carding.

I'm not meeting you at a train station with a duffel bag full of cash.

I said no, you cannot exchange it for one-on-one. I don't want it. I was like, no, you cannot do this. No, you cannot. Before you ask any questions, yeah, you send my bookkeeper your, your details and then she sends you the fucking money. Yeah, that's it. Yeah, yeah, yeah. All right, well We talked for a while. Yeah, we'll do this again in 2 weeks.

Yeah, it's the thing we're thinking about doing every 2 weeks. So if you're interested in this, we'll—

if you're still listening, you're fucking—

you're very interested. If you're not, we won't know.

You're a sicker fan of one of us. It's you.

It's you. What I will say though, your group being savage, mine's very supportive. Why is it?

Yeah, well, because dog training is like— mine's Instagram and yours is TikTok. Yeah, TikTok's very supportive place.

Yeah. But dog training, like, is ruthless. It's fucking mean people everywhere. Yeah. And the people, most people who like, who are really good in dogs have a lot to say about other people's training. Right. So that's what's been really— that's one of the things I like about school is people will post shit and ask questions and they accept when I'm like, try this instead. Instead of it like some fuckwit jumping in going, I mean, they're in your house, you don't know anything.

Yeah, exactly. So yeah, that is the good thing and it's like, this is your house. Like, hey, you don't have to agree with me, but you also don't have to be here. Yeah.

So like, yeah, it's not that people— it's just that they're often dicks to people. Like, like when people ask for dog training advice, sometimes some of the best trainers are like, you're a fucking retard, how do you not know that? And I'm like, that's our job. Like, you can't— when your students ask you a question, you can't go, are you a fucking dummy, how do you not know that? Why they used you to do fucking—

Also, like, I think a lot of people fail to realize is that the correct answer for them may not be the correct answer for everybody. Because like, I say this to people all the time, I go, listen, like, you'll be really careful what you ask a coach. And like, if they answer all of your questions, you need to be careful with that coach. Because like, some questions shouldn't be answered because like, they're not worth answering. Like, if I say like, hey, what's the fastest way to get around a track? And you go, run. I go, but I have a car. It's like, you didn't ask. It's like, well, then you go drive. It's like, yeah, I don't have any legs. Yeah, I mean, like, you have to ask the question. A baby is crawling, a toddler is toddling, a sprinter is sprinting, someone with a car is driving. These are all important questions of the fastest way. They're all correct. Yeah. Hey, what's the fastest way to run on a track? You should crawl. Yeah, right, because you don't know how to fucking walk. Yeah, that's the correct answer, you know, but it's completely contextual to that person. And it's like, if you tell someone to run who can't, it's just frustrating for everybody. And then when they figure out how to walk, then it's like, okay, now we can start walking fast, running. And that's like good education is, it always has an element of like, it's right for that person in that instance.

Yeah, and that's what I like about school is that like, here's the course, go through it, ask questions on the course, ask questions in the community. Yeah, post the videos. That's one of the things that like I can get people to do in school that I can't get people to do publicly. And I'm like, that doesn't make sense, show it to me and I'll understand. And now they can be like, oh yeah, here you go. And I'm like, oh yeah, now I get it, do this.

Yeah, rather than actually really good content too. Yeah. Oh fuck yeah, yeah, it gives you good ideas.

Yep. Well, and this is the biggest thing for me, and like for you guys watching, like the thing that I've enjoyed about school is that I have touch points with the people so I know them better. Like, because in the past someone just buys a course, you get an email, you cool, sweet. Yeah. But now I like, you introduce yourself in the school and I'm like, oh, okay, like I can serve you in a more specific way. Yeah. Like, oh, I see where you're at. I can make content for where you're at, not where I thought you were. Yeah, yeah. Right.

Which I think is really helpful.

Anyway, that's it. Goodbye. Bye. That was fantastic. I think it was the best ever.