Matt Ryder, a former Australian Special Forces sniper, shares three lessons from his military training and applies them to sales and personal productivity. He covers mindset and goal-setting through the lens of sniper discipline.
Hey guys, what's up? Matt here. And today we have an exciting video for you. Today I'm going to tell you the three lessons I learned the hard way. Being part of a tier one special Forces unit that make sales fairly simple. All right, cue the intro. Okay, guys, for those of you who don't know, okay, I was a sniper in the Australian Special Forces in one of the tier one unit called 2 commando regiment. Alright? I spent most of my twenties in various shitholes around the world getting shot at, shooting at people, and overall learning that life is hard. But it's a fuckload easier if you live in a western country, Australia, us, uk, Canada, whatever may be. So here are the three lessons that I learned doing that full time as a job, okay, that just make being a sales rep, I think, that much easier, okay? And I think if you can take these lessons, you can learn from them. Hopefully you can make your sales easier as well. That's the whole point of this channel. It's lesson one. No one cares who you are, what you have done, or what you can do. I'm gonna say that again, this might hurt. No one cares who you are, what you have done or what you can do, period. No questions asked. No one cares. You, no one cares. I apologize if that hurts your feelings. I don't care. The sooner that you realize this, the sooner that you realize that you are not a special snowflake that needs to put your truth out there and people should care about who you are and what you think you've gone through and all that kind of stuff. The sooner that you can start doing that, the more sales and the more money you can make, okay? One of the biggest sales mistakes is when people talk about themselves, okay? No one cares. Did I say it loud enough? No one cares. Least of all me, right? But like when you talk about yourself in sales calls, like, it needs to be short, effective and for a very, very specific or very, very relevant reason. Otherwise it's just kind of useless bother that's probably blowing the sail for you, to be perfectly honest. Okay? So when I left the army, I thought that I was pretty fucking cool being an ex SF sniper, super cool dude with tattoos, extra tough. I thought that he would open doors. I thought that people wanted to work with me, other people thought it was cool, blah, blah, blah, blah, blah, blah, blah. Okay? And that was a toxic, shitty mindset that I see people to this day fall into. Okay? Because like you start to kind of blame others for your failings because like you come at life with like a Chip on your shoulder and like a set of expectations that people should give you a free pass because of all the cool that you have done or you think you have done, right? So like, the sooner that you realize that people just care about themselves, right? They don't care about you, they don't care about your story. You can use that stuff in very, very specific ways, like tactical vulnerability, which I've never actually done a video on, but I will comment down below if you want me to do a video on tactical vulnerability. Hashtag tactful. I just think it's really, really important that you realize that no one gives a fuck, right? And the sooner that you realize that, the sooner you can put all the, all the attention on the prospect and take it off yourself. All right, lesson number two. Aim small, Ms. Small. Small bite sized goals, okay, are easier to achieve than huge mcmassive ones. How many times do you hear people talking about like 10xing their fucking income when they haven't even like 1.1 exit? It's like, just calm down, champ, all right? Let's just take it easy. Let's like, as Jordan, Jordan Peterson would say, why don't you just make your fucking bed first, okay? And I think it's a really, really good point. So if I can, like, if you're shooting at someone from 1800 meters away and like you're just aiming for like the center of seeing mass, right? Which is like the center of the chest, you're just kind of like aiming at the chest, right? It's not really very specific. If you miss by that much. If you miss by like 2 inches, you could miss here, here, okay? But like, if I'm aiming for someone's right nostril, all right, If I miss by 2 inches, you know, it's all good, I mean, except for the guy whose face just got shot in. But for everybody else involved, it's fine. It's not a big deal missing. So the smaller the target, the smaller the miss, all right? So have very, very specific goals and have like a gradated goal that you can get up to. I want to do this. I want to do this. I want to do this. I want to do this, okay? Otherwise you just kind of like, you stop the progression because it doesn't seem achievable. So aim small, miss small. And last but certainly not least is that you don't have time, so just do it. Now. I spent my 20s at wakes and funerals, okay? I've been to far more weddings. I've been to far More funerals than I have been weddings. That could just be because I'm a shitty friend. I don't know. But I'm acutely aware that growing old is a privilege that not all of us get. Okay? And so I don't want to like bring it down, but I'm going to hit some numbers at you, okay? Like best case, we get like 4,000, maybe 4,200 weeks in this planet, okay? It's not long. I'm about 1900 weeks into it. So, like I'm nearly halfway. I'm 36 years old. Most people don't live much past 80. If you're 25, you're about 1300 out of 4000 weeks in. If you're 45, you're about 2300 of 4000 weeks in. So like, if I only have 4000 of something, why would I put it off? Why would I just flippantly waste two of them? If my net worth was $4,000, like that's all I had to my name, I would not waste two bucks. I just wouldn't. Right? I know, because I used to be broke, right? So, okay, so like, why would you put something off for two days, two weeks, two months, two years, two fucking decades? All we do is take the time off the end that we get to enjoy the fruits of our labor. And there's two of my favorite quotes. One is from Buddha, one is from Einstein. Buddha said, the problem is you think you have time. And it's very, very true. The problem with a lot of people, potentially, you included, is that you think you have time, but you don't. You need to get after it. Because growing old is a privilege that we're not guaranteed. And Einstein, when my favorite Einstein quotes is, we cannot solve our problems with the same level of thinking that created them. So don't put up doing something that puts you in a better position. Just make it work. Figure it out, get after it. Alright guys, so those are the three lessons that I learned from being a special operations sniper that make my life in sales, I think, infinitely easier from both a mindset and just an activity point of view. So I hope that you guys learned something. Don't forget to like subscribe. Hit the notification bell. Don't forget to check out the closing code below. Only $25 for the first week. Make sure you check out our free Facebook community. Get amongst it. Thank you very much for being here. I'm out.
