Matt Ryder, a $40M/year CEO, identifies four follow-up mistakes killing revenue: scheduling pointless calls about payment plans, using follow-up to dodge objections instead of handling them upfront, relying on automation instead of personal outreach, and letting ego block sales. Status comes from results, not pride.
These are the follow-up don'ts. Do not set meetings unless they are in. You don't need to hop on a 20-minute phone call to discuss the payment plan that someone's not going to do. Follow-up is not a fallback when you can't handle objections. Automation does not replace action. Automations will not be an effective follow-up tool for you. They can be a part of it, but you have to do it. Don't let status bullshit stop you. Just make the sale. I don't give a shit about status, and that is the highest status thing you can do. My status comes from my ability to do my job well. No.
