Matt Ryder's company ran a live call center for nine months with 50 clients and 80 reps, processing millions of calls to generate billions of data points. They used real-world testing to crack higher pickup rates before launching their Dialer software, a data-driven approach that differs from typical software companies that build first and validate later.
Most software companies build a product that they hope works in the real world, but we did the opposite. So like we proved it first and then we launched the software. So before Dialer was a software, it was actually a call center, right? The reason why we did that is because we wanted to be able to test the software in real life environments before launching. Like, I don't want to use your money to test my shit. Okay, that's not the way that we're going to do it. And so for 9 months, we obsessed over one thing, which is like, how do we remove the reasons why somebody wouldn't pick up? We tested everything. We had 50 different clients in all different industries. We had 80 reps. Millions of calls and literally billions of data points. And then we started to crack the code. And that's why you see people like Andy Elliot, Grant Cardone, Cole Gordon, and all these guys coming onto our software because it helps you connect with more of your leads and it does it in the most compliant fashion possible. And once we cracked that code, that's when we launched it as a software. And that's how we got higher pickup rates. It's not magic, it's not hype, it's just iteration from the real world. Now, the other guys, to be fair, they raised money, have a Bachelor of Arts degree, and got some people who could code.
