This is a YouTube video titled "Become More Profitable | Sales Tips" containing a monologue or presentation from May 19, 2023, focused on improving sales processes by tailoring customer journeys based on different levels of prospect awareness. The speaker discusses marketing strategies and sales cycle optimization but does not identify themselves or include multiple speakers.
A lot of you right now don't have profitable front ends because you're using the same sales process for every single marketing challenge they have because you're lazy. You might have LinkedIn, TikTok, YouTube, referrals, mailers, whatever, and you guys are using the same sales process. So that customer journey is the same for each one. And that's kind of crazy tale. What you should be doing is you should be understanding which levels of awareness the prospect is going through, so you can dictate which part of the sales process they can start in. So the five levels of awareness are unaware. Problem aware, solution aware, brand aware, and product aware. So it's classic sort of old school marketing. Someone really shouldn't be sold or spoken to, really. If they're not problem and solution aware, then from there, through your marketing efforts and through the sales process, you can make them brand and product aware, and then from there you can make the sale. But if someone comes in already brand and product aware, like if they're a buyer lead, you can shorten that sales cycle and that's how you dictate what your sales process is as to where that person is in their buying journey.
