Matt Ryder explains why skilled trainers stay broke while mediocre ones get rich. He books clients during 10 a.m. to noon, when gyms are quiet but full of wealthy people, while other trainers prospect during busy evenings. This timing got him 40 sessions in 30 days and $4,000 to $5,000 weekly.
I see these guys over here that are really good at being a PT, but they're all kind of broke. And then I see those guys who kind of suck, but they're really full. I sat back and I like watched the gym. And what I noticed is like the busiest time of any gym anywhere in the world is Monday night. Every trainer is full. I'll be the only one prospecting. I had 40 sessions in 30 days. And then all I did was prospect in the times that I needed sessions. So then I just started prospecting at 10 to 12. The gym's pretty empty then, but those people, one, they have money. They're either the business owner or they're a stay-at-home mom. So I was making like 4 or 5 grand a week.
