Matt Ryder shows how to write sales copy that makes prospects desperate to buy. Paint their dream future in vivid detail, then show the nightmare if they do nothing. Ask questions that make them feel the gap between where they are and where they want to be.
This is where we're gonna future pace out the success for them. We need to create the vision of the future that having solved the problem, let's say it's fitness, right? And they wanna have more energy for their kids. You keep going down the road you're going, nothing changes. You never figure out a way to get more energy. You keep having to go to bed early and you miss out on more and more and more time with your kids. And before you know it, they're 25 years old and don't wanna bother you anymore. What happens then? Right? So there's a positive and negative, and we need to have a big juxtaposition between the two to create a big enough gap that creates urgency for them to do what's in their best interest, which is do the thing, buy the product, get the service. Then what's an emotional outcome from being able to achieve that thing? Let's just say you're looking for financial freedom. If you're able to use this course to double or triple your income, what does that income allow you to do? Let's say it's you wanna buy a house, right? I want you to picture the house right now. I want you to imagine that you're standing in front of that house. The sold sign has just gone on it. You've just bought your dream home. How do you feel walking into that house? Who's the first person you'd call when you bought that dream home? Now I asked you an associative question, which is what does it feel like? Not what would it feel like. Let me ask you a question watching this video. With what you have right now, with the skills that you have in place right now, how close are you to being able to achieve that? That should land like a thud, and I should be thinking to myself, shit, I've got a way to go.
