This is a YouTube video titled "Cold Calling Gone Wrong | YouTube Short" containing a discussion between two speakers about cold calling techniques and their effectiveness. The speakers critique a common cold calling script and compare it to their own more successful methods. The content is focused on sales strategies and cold calling practices.
He said he's too busy to speak with me. That's what everyone says. What should I say? Start with something like this, John, I knew you were busy before I called you. I only call important folks that are busy. And if you give me 27 seconds, I'll tell you why I'm calling. And then at that point, if you have no interest, you can just hang up on me. Is that fair enough?
That's trash. Like, it's a cold calling technique if you have 27 seconds. It's just, I don't even want to give an alternative to that. We train a bunch of cold callers. We also have an in house cold calling team and our cold calling scripts are very different. Maybe it works for this guy, but that's why cold callers close at like frigging 2% or something. And that's the industry standard. Whereas our guys are booking 14 calls a day off cold calling. Like, we have a better, more neutral way of doing it that kind of leans into human behavior, but that's just like a series of boxes that's designed to combat what someone is currently doing. So that's a. That's nice.
