Matt Ryder explains why voyeuristic content performs well: when it feels like you shouldn't be hearing something, audiences feel privileged and engage more. His free content covers most of what he'd teach in a paid course, just not organized A to Z.
When content doesn't feel like content, it sells because I think there's an element of like voyeurism that people enjoy. So when you're a fly on the wall, it's why people use large lenses with compression to make it feel like you're further away than what you are, even though you're looking in close, because it kind of feels like you're looking through a peephole or something. And people like having access to things that they don't think they should have access to. And so when it's really good information shot in a way that make it feels like it's almost so good that you shouldn't be hearing it, then people will naturally want to know more. And I think the trick is that if you were to watch my YouTub, if you were to watch all my content, you would probably get 99.9% of what I would teach anybody anyway in like a paid course. It's just not amalgamated in a way where you would. It would be easily put from A to Z. But. And that's not because I'm hiding anything, it's just because I just have never thought to do a 17 hour YouTube video because I don't think that it would land very well. But when content is really good and is natural and it feels like it's so good that you shouldn't even be hearing it, I think people have a natural affinity and they're just drawn to it and they want to buy.
