Matt Ryder argues that salespeople can't overcome objections without first showing conviction through bold action. When reps consistently do the work, they create a magnetic pull that draws others in. Conviction, demonstrated through words and deeds, is the most powerful tool a salesperson has.
How can you expect to make a sale when you act like a pussy and do this? Like, how do you overcome a partner objection if you can't go outside, spend $18 but asking your wife or how do you overcome a think about it objection if you need to spend five days in a dark room, like deciding whether or not you go to the gym? Like that doesn't work that way. Sales reps need to be hardcore on team do stuff. Because if you're on team do stuff and you're doing the things that you need to do in order to get your goal, there's a magnetic attraction to bring people towards you to be on team do stuff as well. That conviction will shine through. And there is no greater attribute as a sales rep that you can have than conviction in what you say and what you do. You can't overcome in someone else. What you can't overcome in yourself.
