This is a YouTube video titled "Create a Genuine Cost of Inaction👆 | Matthew Ryder" containing a monologue or talk by a single speaker discussing the concept of creating genuine urgency to act by linking actions to tangible and emotional goals rather than superficial incentives. The content was created on September 25, 2023.
But what we're talking about is creating a genuine cost of an action, right? We link it back to their goal, the tangible and the emotion of what they actually get from that goal. Right? And that's how we're going to create an urgency to act, to fix the problem, not an urgency to act now because, you know, they get like a slight discount or some sort of add on. That's not what we're about. We want to create a genuine urgency to act through the cost of an action.
