Dan Lok, The good, the bad and the SIFU

Hey guys, what's up? Matt here from SalesSniper. And today is a little bit of a different video. I'm going to give my thoughts on Dan Lok. Dan Lok and the HTC program. I want to preface this. I have never met Dan Lok. I have never spoken to Dan Lok. I have never done the HTC course. I know not much about it to be honest, but I'm going to give you an in depth review of what I think about the whole situation about Dan Lok htc, what positives, negatives or neutralities it has in the closing industry. Alright guys, don't forget to like subscribe and hit the notification bell, okay? All right, cue the intro. The sifu, the man, the myth, the legend, The Billionaire Code, Dragon 100, all that kind of stuff. International man of mystery. Let's go over some of the good. Let's turn over the good stuff that Dan Locke was able to do. HTC hide to your closer. For those of you don't know, HTC is a course that he runs. Ran. I don't really know what he's doing these days. It's essentially just sales 101. It's like a combination of a bunch of different sales books. There's nothing sort of revelationary revolutionary in there and it's just really just a pretty decent beginning to sales. Okay. And the man is obviously extremely talented in sales. He is extremely talented in marketing and, and the man can pitch from stage. Some of the stories that I've heard about him pitching 80% of the room, going to the back and buying a $25,000 product and people literally in tears when their credit cards did not go through. That is straight up incredible. That is Tony Robbins style craziness where you can get people into that much of a buying frenzy. You clearly know what you're talking about. Sifu. What did he screw up? This, this is a little bit longer. Okay, now this isn't thrown shade. This is just what I think Dan screwed up. I don't think he understood the industry in which he was going into the high ticket closing industry of which he pretty much coined the term, right? The high ticket closer like. But I don't think he really knew what he was doing in terms of the logistics of getting people to buy those types of coaching programs, all that kind of stuff. So he taught a giant group of people that they should be baby birds and just be fed warm inbound meat, which is ridiculous. Like it's ridiculous. It's a, it's a self fulfilling prophecy. It's never going to work. It's a logical fallacy. People have to be willing to go out there and like do their own follow ups and hustle and do that kind of stuff. Don't mean you have to do outbound stuff, but it means that like you have to be able to work within like a system of lead gen to where you can get leads, maybe generate some through the pipeline, pipeline people, all that kind of stuff. So I just created a whole bunch of really fucking lazy people. If I'm honest. Thinking that you can close deals that fast with no gradation of skill level is ridiculous. Okay? And trust me, I see this all the time. But it's no different than some of the other programs are out there promising that you can go from nine to five to closing big deals quickly like it's fucking bullshit is what it is. Like you need to go from like calling leads to then getting small commitments through like appointment setting. Then once you do appointment setting you can start doing closing low ticket. Then once you do a low ticket you can do medium. The medium to high. There needs to be a gradation of skill level. Like otherwise it just doesn't work. People just get frustrated. The people who are paying for the leads get frustrated because it might cost 100 bucks to get on a sales call. The person's closing 1 in 10 on a $2,000 product and they're paying commission. So all of a sudden there's no money in it forever anyone, which is what happened. He is way too good at selling and he started to believe his own. And I think that's really easy to do. And I hope to get big enough one day where I believe my own. One day. One day. What do I think of the closers that come out of the htc? The Closers in Black as they call themselves. Well, most of them are terrible but. But they're no worse than any of the other people that come from any high ticket selling course where they're looking to replace their 9 to 5. They are no worse, they are no better. That's just the way it is. I won't teach newbies, I don't have any courses, nothing. My closing code is very specifically for people who are running their own business or doing sales or something like that. Like they're. I'm not teaching people how to go from zero to hero. It's not what I'm doing. I don't teach them for that reason. Because if somebody I had had people come to me and say, hey, I want to high ticket close. I want to get into it. What do I need to do? And I say, are you willing for me to develop you for six to 12 months? I don't want any money off you, but you are going to do work and you're going to work for free or you're going to work for commissions only on small appointment setting accounts or cold calling or, or getting people reactivated from no shows and all that kind of stuff. And then you're going to get a percentage of whatever the closer makes. But in exchange for that, I will develop you and bring a, put a pathway in place for you to close. Now, most people turn me because that doesn't seem very glamorous. But the ones that have not are now closing high ticket very successfully because I've taken them through a process that actually makes fucking sense. There is no program out there that can make you from dude who's never done sales before to guy closing $30,000 deals over the phone in eight weeks. It's bullshit. It doesn't exist. There has to be a gradation of skill. Okay, I think they're closers. I think there are some great ones, but you know, most of them are shit. But that's the same as everyone. Okay, what do I think of the shit talked about Dan Locke online? It's very interesting. So I went into a Coffee Zillow loop, shout out to Coffeezilla. I love what he does. I think there's some hilarious videos on there, some really good ones. So check it out. But I think that like anyone who gets that big is probably gonna piss a lot of people off along the way. And he rose like a hockey stick to stardom. He came out of nowhere, that dude. And so like I've watched the Coffee Zillow videos and I agree with some of the points of some of the guys. Like I think the marketing was, you know, probably not the most honest thing. But I don't know that Dan didn't believe it. And so I think he thought that he could take people from zero to hero and he believed his own hype and his own bullshit without really understanding what it takes to be a full time sales rep selling, coaching and consulting remote from your house. Okay. My honest feedback on some of those videos is those guys are just whinging little bitches who made a series of bad decisions and are trying to blame somebody else for it. And they sucked at sales because had they have been good at sales and had they have actually like done everything and gone into it and realized that this is just like the first stepping stone in a series of stepping stones to get to where they want to be. Because the truth is you can make a lot of money closing from your living room. You can. I have done it. I have made 50, 60, 70, $80,000 a month in pure commission sales, coaching and consulting. But I had 10 years of fitness sales grinding all the time calling leads, cold calling, fucking, you know, handling objection after objection after objection so that I could get good enough to where when I stepped into high ticket, it was easy. Because selling a 399 fitness sale is so much harder than selling a $50,000 coaching offer. I can tell you that right now, unequivocally, anyone out there who's crushing fitness sales, and if you're out there thinking that you're a high ticket closer and you're closing at 40% for an ROI based offer, that person would crush you. They just don't know it yet. And as soon as they find out, then they can start doing it too. So these guys are just blaming people for their bad choices. And I think that they were just having a bit of a whinge. No one told you to not tell your wife you were buying. Nobody told you to quit your job. You made some stupid calls. Okay, don't blame Dan. It's your fault. Okay, so what's my summation? HCC course is average at best from what I can see it produces. It produced a few a small amount of good sales reps. And those guys took the concepts that they learned, learned that holy shit, you can actually make money doing this. And they went further and further down the pass. One of my best guys on my team comes from HTC background. We took him on, developed him over six months and now he is a fucking killer. I'm wary of of most HTC guys. Whenever I have a guy hit me up that's wearing a suit and he's telling me that he's a growth scaling hockey stick level growth expert through high ticket closing. I'm very dubious because I'm sure that you have almost no experience. It doesn't mean that I won't talk to them, but there is a stigma behind it, I feel of people who have never done anything in sales and want to close high tickets straight away. And I just cannot reiterate how dumb that is. That's my take, guys. That's the Sifu himself. If he ever wants to come on my channel, which he definitely would not because he has no idea who I am, I would more than happily speak to him and talk to him about what went right and what went wrong. I hope that was an entertaining video for you guys. Something a little bit different. Make sure you like, subscribe. Hit the notification bell. Let me know what you think of Danlok down below. I'd be very interested to to hear and yeah, have a good day. Dance.