This is a YouTube video titled "Do This if Your Close Rate Is High👆 | Matthew Ryder" containing a monologue or talk by a single speaker discussing strategies for pricing optimization and sales tactics, recorded in February 2024. The content focuses on how to adjust payment plans and pricing to improve sales performance.
If everyone's sort of struggling for money and you're having to drop, sell a ton or maybe like always do long term payment plans, maybe you should have a look at how you charge because the payment plan structure is sort of important. You want to be able to sit down and have a look at that data and figure out and go like, okay, well if I have high close rates and we have high paid info, maybe we could afford to bump this. And what you would do is you would bump it by a couple of percent, set point for a couple of weeks. If it doesn't change, bump it again. Doesn't change, bump it again, doesn't change, bump it again. And if it drops a bit, that's fine. But if the net positive from the increased price outweighs that, you kind of like increase, increase until the numbers make sense and you hit that lower diminishing return, then what you do is you let your sales team get used to that new pricing for six months and then from there you try and bump it again. That's how you constantly kind of innovate your pricing.
