Do THIS To Fix Your Show Rate...
31 Aug 2024
Remove all your outreach methods at once, then add them back one by one to find what actually drives people to show up. Testing this way reveals which communication channels work instead of guessing.
Remove all your outreach methods at once, then add them back one by one to find what actually drives people to show up. Testing this way reveals which communication channels work instead of guessing.
If you have a comically woeful show rate, like 15%, remove everything. No text, no emails, no nothing, no manual anything. Just see what happens. If you do absolutely nothing, then from there, just add one thing at a time, and then as soon as that starts to go up, then it hits a point where it goes backwards a little bit, stop. And that might be right for where you are right now. And, like, certain industries are going to have worse ones. B2B stuff is going to have like 90% show rates. So just try and figure out, like, what's the number that you're happy with and then move on to the next one.
