Matt Ryder explains why he consults his wife on business decisions and describes his coaching program, which costs enough to let her quit her fitness instructor job. He also reveals his sales technique: ignore objections that don't serve him, and push hard on the ones that do until prospects agree.
I have like a wife, and so the reason I don't make decisions like on a first call is because I usually like to speak to her first. Is she like your sales EA type thing? No, no, no. She's like a fitness instructor. Ideally, once I'm getting to $50K a month, she wouldn't have to work anymore. So whose responsibility is it to kind of actually do the things that we tell you? We give you one-on-one coaching with Yash. You start going through the group coaching sessions, even some with Matt. You start getting those things. What happens if you go to her and she says no? I don't think that would happen, but I guess I would do it anyways. Why would you do that? Because she's not doing the sales, so she only has like so much context. So ultimately, whose responsibility is it whether or not you actually do the things required to get the outcome that you need? So what happens if you go to your wife and she says no? I gotta do it anyways. So if you're gonna do it anyways, how do you want to proceed? I mean, I guess I gotta do it. The key thing that makes objection handling simple is anything that wasn't particularly in my interest was ignored. Anything that was in my interest was probed upon not once but twice and sometimes 3 times. And what that does is it leads to the only logical conclusion, is that he does what I want.
