Matt Ryder breaks down Apple's MacBook pricing to show why the Air and Pro cost $1,699 to $2,499 despite sharing the same chip. The difference isn't manufacturing cost. It's that the Air targets students and the Pro targets professionals. Price follows who you're selling to, not what it costs to build.
I want to show you what the Apple does, I think better than anybody else, which is the ah fuck it pricing. So when you have a look, the MacBook Air is definitely more for a student demographic. MacBook Pro is more for professionals. As you can see, they've got sixteen ninety nine, two thousand ninety nine, and twenty four ninety nine. The chip is the same. Intelligence is the same. Everything is the fucking same. Why? Because the only thing that is the determining factor behind why somebody buys a MacBook is the fucking size of it. Why? Because the demographic doesn't give a shit whether it has the M three or the M four or the M five. They don't really give a shit. If we then change that to the Pro model. Now the size is the same, but what does change? You get the Pro chip, different CPU processing powers. You've got a lot more memory. Now, do you think adding in that little bit of fucking RAM or memory, whatever the fuck they call it, is more expensive? It's not. This is not a cost of goods thing. This is a what do you value? And I know there's enough of you that will go, ah, fuck it, I'll get that one. So what can we take away from that? We need to understand why we are pricing our product the way we're pricing it, and we need to be realistic about what it should actually cost.
