A business owner relied on one marketing channel and watched their sales collapse when it stopped working. The speaker argues you need multiple channels to survive in business, not just one bet.
Most businesses don't make any money because they rely on one form of marketing. They have Facebook groups or YouTube ads or whatever. You have to have a nice diversified, multi channel approach. And if you don't, you're a lazy business owner. If you're doing sales for that guy, they're a lazy business owner. Get out. Have more than one marketing channel, for fuck's sake.
