Matthew Ryder explains how to handle objections from prospects by solving problems together instead of arguing against them. When a prospect raises a logistical concern, frame it as a shared challenge to work through rather than something to overcome or dismiss.
So the first thing we're going to talk about is what do we do when we're going to go through, like, the logistical side of things? Because genuine logistical objections are a thing and we need to be respectful of them. The first step is to get on the same side of the table. We want to get away from handling objections and we want to start solving problems, because handling objections is like two people going at it, and solving problems is, like, much more collaborative.
