This is a YouTube video titled "Every Good Sales Person Is Secretly an Amazing Marketerš¤·āāļø | Matthew Ryder" containing a monologue or talk by a single speaker discussing the relationship between marketing and sales, explaining the stages of customer awareness and how understanding marketing can improve sales effectiveness. The content was created in September 2023 and focuses on sales and marketing concepts.
I think it's really good for salespeople to study marketing, because what is marketing designed to do? Marketing is designed to get people in a state where they would like to buy. They want something, they have a problem they want solved. And then from there, sales takes over and takes them through the buying process. So that's what it's designed to do. If you understand marketing, sales is much easier. And if you understand sales, you're a much better marketer. There's five key things that people have to do in order to be ready to buy something. So the first is that they become unaware. So they're unaware, right? Right. You can't sell an underwear person nothing to sell them. Then you've got problem aware. Hey, the engine on my jet sucks and maintenance cost me a fortune. Then it's like solution aware. Then we've got brand aware. So like, Tina is the lady for that. Then you have a product. So if I use it in terms of like sales. Right. Unaware. I suck at sales. There's sales training that exists. Seventh Level is a sales training company. NEP 3.0 is a sales training program that helps me increase my sales. So I've taken you through all levels of awareness.
