Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

Everyone Wants to Be Great at Sales Fast. That’s Why They Fail.

22 Oct 2025

Watch on YouTube

A short YouTube monologue by Matt Ryder arguing that sales mastery requires long-term practice and volume rather than quick shortcuts. The speaker shares a personal anecdote that he "sucked for five years" and compensated with high activity, warns against expecting to be good within a year, and critiques superficial social-media-based ‘sales coach’ tactics.

I sucked for five years before I stopped being terrible, so I made up for my suckiness with volume. Sales mastery is a marathon, not a sprint. You are not going to get good in a year. You might be able to learn some flashy things that you can do on Instagram and then pretend to be a sales coach after a year. But you are not good at sales because sales is more than just the things that you say. Sales is like the ability to make and close deals.