A short first-person monologue by Matt Ryder arguing that personal branding and visibility are more valuable than fame. He explains that modest visibility allows him to build a tribe, market multiple revenue streams (coaching, software, consultancy), pivot businesses successfully, and that he actively avoids fame while seeking targeted visibility to grow his software product.
I don't want fame, I want visibility. Because, one, I don't want any of you coming up to me ever, and saying, hey, I saw you on xyz. But having a personal brand, I think, is a powerful thing that a lot of people or everyone should try and do. It's because you don't need a massive brand, you don't need to be famous in order to have something powerful enough to be able to provide a lifestyle that you want. And that's different for everybody. But I like to be able to sell multiple things. I have a coaching, I have a dialing software, I do consultancy, stuff like that. And my main goal at the moment is to grow my software. And I've been able to pivot and shift over the years with a relatively modest following and make successful businesses every single time, because I have the ability to build a tribe, engineer a problem, and then from there tell people about the problem they may not even know they had, and then get them to go, oh, I need a solution for that. And so you can only do that if you have eyeballs and you have visibility. The last thing that I ever want is fame. That sounds horrible to me. And if I ever do become famous, I'll turn off my Instagram.
