This is a YouTube video titled "Fixing your show up rates #shorts" containing a monologue or single-speaker discussion recorded on March 8, 2022. The speaker talks about strategies to improve show-up rates for an event or service, focusing on funnel optimization, self-selection questions, and communication balance in reminders to increase attendance from 40% to over 70%.
Okay, man. So what we gotta do is we gotta fix the show up rates. The show up rate is like 40% right now. So we gotta work with the marketing team, we gotta do an order of the funnel. We have to see if there's like self selection questions in there. So like for example, if they go like what is the number one thing that's stopping you or preventing you from achieving your goal right now? Right. Now if you word it that way, then there's gonna be an element of self selection where if someone can't immediately identify what that thing is and they're gonna opt out of the funnel, right. They're just gonna close it down, forget to come back to it later. Where if you say what if anything could be preventing you from, then there's an option to say nothing and move on and go to the next thing. So those are all the little tiny nitty gritty things that we need to make sure that are in that funnel and that we're not over communicating on the reminders or under communicating like, like on the reminder. So there are all those things we can do in order to that whole process and just kind of make sure that we dial that in to get that show up rate to like that 70% plus mark, because then we can scale the account.
