Matt Ryder makes the case that funny texts and memes work in B2B sales. He sent prospects their own follow-up guides as a joke to break the pattern, and it closed deals with Grant Cardone's team. Humor beats the stiff, professional playbook.
One of the B2B strategies that's worked way better than what people think is, like, relentlessly funny texting people. I remember when I was selling Grant Cardone's team and people don't follow up, right? Because I reckon I probably had three or four different initial sales conversations before they actually decided to purchase. And I was going onto their website downloading guides on how to follow up with people and sending them their own follow up guides, because it was a pattern interrupt. And people traditionally would say, like, oh, that's unprofessional, yada, yada. But what it was, it was done in tongue in cheek. It was just a bit cheeky. And I was like, hey, do these things work? Like question mark? So I think humor and memes work tremendously well in B2C, but they are shockingly effective in B2B as well.
