This content was created by Matt Ryder. This content was uploaded by Matt Ryder. This is a YouTube video titled "Going viral means nothing for your business if you don’t do this" featuring Matt Ryder discussing the importance of targeted quality content over viral content for business success, recorded on January 4, 2026.
If your content goes viral it means nothing in your business if you're not targeting the right people. The reason why I've never really worried about virality and never really cared about it is because I only need the right person to see my stuff to give me my income. I'm not chasing millions and millions of people. If I had a thousand people that were in like my low ticket program that would be $100,000 a month worth of straight net income into my pocket with two to three hours a week and a thousand people is not that many people. You don't need to go mega viral but if they're the wrong people and you have 10 million people watching your stuff then one of them are going to become a customer. The key is like targeted quality content that speaks specifically to a certain type of person and you clearly and consistently go this is what the problem that I solve. This is who I am and this is who should watch me, this is who shouldn't.
