This is a YouTube video titled "Hardcore Closers Losing In the End | Closing 2.0" containing a discussion between two speakers about sales techniques, focusing on the drawbacks of aggressive sales approaches such as higher refund and no-show rates, and the benefits of a more nuanced and structured sales method. The content was created in February 2023.
Look at like yash, look at you. Look at me. Right. Look at Marco. Or like hard sales guys and people like, like hard aggressive sales. Really. Which, like works but has a cap.
Yeah.
Because your refund rates higher, Right. Your no show rates, really high usually. So, like you can make good money because you'll have decent close rates. But you lose out on referrals, follow ups, all that stuff. Right. You just lose out on that upsells, cross sales. A relationship just suffers and you're in a boxing match every call. Yeah. You get headaches and you start to get angry at sales, like you're selling the wrong way.
Yeah.
Then when you take that mentality and you give it nuance and direction and like a great structure, like any pq, it's easy.
