Matt Ryder closed top clients by building a product people wanted to use, then having partners like Cole Gordon introduce him to prospects. Direct pitching didn't work. The introductions from someone they already trusted did.
How I ended up getting clients like Grant and Brad without actually pitching them was just focusing hardcore on the product and then leveraging partnerships. So it's very difficult to go in and get yourself in front of these people. So usually what you want to do is have an advocate or like an intermediary. But the first thing you have to have is a rockstar product where that person feels good about leveraging the network that they have in order to go out there and get that. Now I've got a business partner, Cole Gordon, and I've created a great relationship with him, and he's done introductions for us because he's like, hey, this is a fantastic product. I use it myself, and I recommend that you guys use it. And there's no better way to get business than by using partnerships, leveraging referrals, and having a rockstar product that does exactly what it's supposed to do and beats everything in the market.
